Digital Marketing Strategy Lead

Job Description

Title: Digital Marketing Strategy Lead

Company Name: ACI PLC

Vacancy: --

Age: Na

Job Location: Dhaka (Tejgaon)

Salary: --

Experience:

• 6 to 10 years
• The applicants should have experience in the following business area(s): Group of Companies

• 6 to 10 years
• The applicants should have experience in the following business area(s): Group of Companies

Skills & Competencies

• Proven leadership capability in managing teams, agencies, and complex stakeholder environments.

• Experience in budget allocation and media optimization.

• Excellent communication, influencing, and change-management skills within matrix organizations.

• Deep expertise across digital marketing and performance platforms (Meta Ads Manager, Google Ads, TikTok Ads, DV360, and analytics tools).

• Strong command of growth marketing, attribution models, experimentation frameworks, and ROI-based decision making.

Experience Requirements

• 6-10 years of experience in digital marketing, growth, or performance marketing within MNCs, agencies, or large digital-first enterprises.

• Demonstrated success in leading high-budget, high-impact digital marketing programs with measurable business outcomes.

Lead the end-to-end marketing strategy for the group`s digital services portfolio, building a scalable, ROI-driven marketing ecosystem that accelerates user acquisition, revenue growth, and brand equity across platforms. The role is accountable for strategic leadership, capability building, and performance excellence across all digital marketing levers.

Key Responsibilities

• Own and define marketing strategy for ACI Group, aligned with commercial, product, and growth objectives.

• Act as the strategic marketing leader for digital services, providing clear direction and strategy.

• Oversee planning, execution, and optimization of paid media campaigns across Meta, Google, TikTok, and programmatic (DV360) and emerging channels.

• Design and manage an integrated marketing ecosystem covering paid media, influencer ecosystem, performance marketing, growth experimentation, and funnel optimization.

• Establish best-in-class measurement frameworks including ROI modeling, multi-touch attribu-tion, and experimentation.

• Collaborate with brand, e-commerce, and product teams to align digital media with business objectives.

• Define and enforce group-wide marketing governance standards, including media buying, campaign planning, and performance reporting.

• Identify and implement first-to-market opportunities with global partners (eg, beta features, experimental ad formats).

• Coach and mentor cross-functional stakeholders on digital marketing strategy, measurement, and best practices to uplift overall organizational capability.

Job Location: ACI Centre, Tejgaon, Dhaka