Digital Category Brand Lead

Job Description

Title: Digital Category Brand Lead

Company Name: ACI PLC

Vacancy: --

Age: At least 24 years

Job Location: Dhaka

Salary: --

Experience:

• 9 to 12 years

• 9 to 12 years

• Age At least 24 years

WHAT YOU BRING

You've launched brands, not just managed them.

• You have 9-12 years of experience across brand, digital, category marketing or integrated communications, with at least one strong example of a brand, product or proposition you helped build or relaunch.

You are fluent in both brand and digital.

• You understand positioning and storytelling, but you are equally comfortable discussing media performance, acquisition, conversion, content formats and digital marketing.

You think in categories, not calendars.

• You look beyond the next post or campaign, understand how markets evolve, where consumers are moving and how a brand can get there before everyone else does.

You are comfortable with ambiguity.

• New businesses rarely arrive with perfect briefs, complete data or established processes. You can find clarity, create structure and keep moving.

You know how to influence.

• You will work with business leaders, commercial teams, agencies, creative partners and specialist functions.
• You can challenge constructively, bring people with you and turn different viewpoints into one clear direction.

You care about craft.

• You know when an idea is strategically right but creatively ordinary. And you push until both are strong.

ACI PLC is entering categories that did not sit on our shelves a year ago: smart lifestyle technology, semiconductors, Al-led ventures, digital property management, and entirely new businesses still taking shape.

We are looking for a Digital Category Brand Lead to own the brand and digital narrative for some of ACI's newest ventures: businesses without legacy playbooks and categories where the rules are still being written. You will take an idea that a business believes in and turn it into a proposition the market can understand, trust and choose.

What you will do:

Build brands from zero.

• Shape positioning, proposition, identity and go-to-market narratives for emerging businesses across ACI's portfolio, defining what each brand stands for before the first campaign goes live.

Own the digital surface.

• Take responsibility for how each new business shows up across social media, web, content and performance channels - from launch architecture to ongoing optimization.

Turn business ambition into brand impact.

• Work closely with business leadership to translate commercial objectives, market realities and consumer needs into brand strategies that create measurable impact.

Create categories, not just campaigns.

• Understand unfamiliar or emerging spaces quickly, identify where the opportunity lies and build narratives that help people make sense of something new.

Make complex businesses simple.

• Turn technical, functional or unfamiliar propositions into stories people can understand across semiconductors, smart technology, healthcare and entirely new service categories.

Move fast without losing coherence.

• Manage multiple launches and growth priorities simultaneously while ensuring every business benefits from the strength of ACI's corporate brand without losing its own distinct identity.

Build for performance.

• Connect storytelling with business outcomes. Use data, audience insights and platforms to continuously sharpen content, media and conversion journeys.