Product Marketing Specialist
Job Description
Title: Product Marketing Specialist
Company Name: SwiftTech Service Ltd.
Vacancy: --
Age: at most 34 years
Location: Anywhere in Bangladesh
Minimum Salary: Negotiable
Experience:
∎ 1 to 5 years
Published: 28 Dec 2024
Education:
∎ Bachelor of Business Administration (BBA) in Marketing
∎ Bachelor’s degree in Marketing, Business, or a related field.
Requirements:
Additional Requirements:
∎ Age at most 34 years
∎ 1-3 years of experience in product marketing, brand management, or a similar role.
∎ Strong understanding of product lifecycle management and go-to-market strategies.
∎ Excellent written and verbal communication skills.
∎ Proficiency in tools like CRM software, marketing automation platforms, and data analytics tools.
∎ Creative problem-solver with a strategic mindset.
∎ Experience in B2B or B2C product marketing.
∎ Familiarity with digital marketing strategies, including SEO, PPC, and social media.
∎ Ability to manage multiple projects in a fast-paced environment.
∎ Technical background or experience in a related industry is a plus.
∎ Preferred Skills:
Responsibilities & Context:
∎ Conduct competitive analysis to understand market trends, customer needs, and opportunities.
∎ Identify target audiences and segment customers for personalized marketing strategies.
∎ Gather insights through surveys, interviews, and data analysis to guide product positioning.
∎ Develop clear and compelling product messaging that resonates with the target audience.
∎ Translate technical features into benefits and value-driven narratives.
∎ Ensure consistent messaging across all customer touchpoints.
∎ Train sales teams on product benefits, positioning, and messaging.
∎ Provide tools and resources to empower the salesforce to close deals effectively.
∎ Track KPIs such as product adoption, customer feedback, and campaign ROI.
∎ Use insights to refine strategies and report on the impact of marketing efforts.
∎ Collaborate with product development teams to identify potential improvements based on user feedback.
∎ Participate in product testing and quality assurance processes.
∎ Suggest enhancements to ensure products meet market demands and customer expectations.
Skills & Expertise:
Compensation & Other Benefits:
∎ Mobile bill
∎ Salary Review: Yearly
Workplace:
∎ Work at office
Employment Status: Full Time
Job Location: Anywhere in Bangladesh
Company Information:
∎ SwiftTech Service Ltd.
∎ House: 277, 3rd floor, Tejgaon C/A, Love Road, Dhaka - 1208
Address::
∎ House: 277, 3rd floor, Tejgaon C/A, Love Road, Dhaka - 1208
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 27 Jan 2025
Category: Marketing/Sales
