Social Media Content Executive

Job Description

Title: Social Media Content Executive

Company Name: Penston Group

Vacancy: 2

Age: Na

Job Location: Dhaka (Dhanmondi, Uttara)

Salary: Tk. 35000 (Monthly)

Experience:

• At least 2 years
• The applicants should have experience in the following business area(s): College, Training Institutes, Advertising Agency, Immigration and Education Consultancy Service, Direct Selling/Marketing Service Company, Web Media/Blog, Educational Technology (Edtech) Startup, Advertising Technology (AdTech) Startup

• Bachelor of Business Administration (BBA) in Marketing

• At least 2 years
• The applicants should have experience in the following business area(s): College, Training Institutes, Advertising Agency, Immigration and Education Consultancy Service, Direct Selling/Marketing Service Company, Web Media/Blog, Educational Technology (Edtech) Startup, Advertising Technology (AdTech) Startup

• Strong portfolio showcasing creative and engaging content across various platforms. 
• Proficiency in using social media platforms and content creation tools such as Adobe Creative Suite, Canva, and video editing software. 
• Strong understanding of social media metrics and analytics. 
• Experience in lead generation and lead nurturing strategies. 

Key Skills

• Proven experience as a Content Creator or similar role in social media management. 
• Strong portfolio showcasing creative and engaging content across various platforms. 
• Proficiency in using social media platforms and content creation tools such as Adobe Creative Suite, Canva, and video editing software. 
• Excellent written and verbal communication skills. 
• Strong understanding of social media metrics and analytics. 
• Experience in lead generation and lead nurturing strategies. 
• Ability to work independently and collaboratively in a fast-paced environment. 
• Strong organizational and multitasking skills. 
• Up-to-date with the latest digital technologies and social media trends. 

Penston Academy of International Studies is a provider of International Pre-University and Postgraduate courses for students in Bangladesh. We offer British Higher Education Qualifications which provide a pathway to students who wish to study abroad in the UK, Canada, Australia, USA and Malaysia.  

Job Description:  As a Social Media Executive, you will be responsible for developing and producing engaging content that reflects our brand’s voice and aesthetic. You will be a part of the marketing team to create visually appealing and compelling content that drives engagement, supports our marketing initiatives, and generates leads.  

Key Responsibilities:  

1.      Content Creation: 

• Develop creative and engaging content for various social media platforms, including Instagram, Facebook, Twitter, LinkedIn, TikTok, and YouTube. 

• Produce high-quality photos, videos, graphics, and written content that align with the brand’s voice and style. 

• Stay up-to-date with the latest social media trends and best practices to ensure content is fresh and relevant.  

2.     Content Planning and Strategy: 

• Collaborate with the marketing team to develop and execute a content calendar that aligns with marketing campaigns and business goals. 

• Conduct research to understand the target audience and tailor content to resonate with them. 

• Use insights and analytics to refine and optimize content strategies.  

3.     Lead Generation: 

• Develop and implement strategies to generate leads through social media content. 

• Create content that includes calls to action and lead magnets to capture potential customer information. 

• Collaborate with the sales team to ensure leads are nurtured and converted into customers. 

• Track and report on the effectiveness of lead generation efforts.  

4.     Brand Consistency: 

• Ensure all content is consistent with the brand’s identity, including tone, voice, and visual style. 

• Maintain brand guidelines and ensure adherence across all content pieces.  

5.     Engagement and Interaction: 

• Monitor social media channels and engage with the audience by responding to comments, messages, and mentions. 

• Foster community engagement and build relationships with followers, influencers, and brand advocates.  

6.     Performance Tracking and Reporting: 

• Track and analyze the performance of content across various platforms using social media analytics tools. 

• Provide regular reports on content performance and make data-driven recommendations for improvement.  

• Lunch Facilities: Full Subsidize
• Salary Review: Yearly
• Festival Bonus: 2