Creative & Content Lead

Job Description

Title: Creative & Content Lead

Company Name: Penston Group

Vacancy: 1

Age: At least 20 years

Job Location: Dhaka (Dhanmondi, Uttara)

Salary: Negotiable

Experience:

• At least 2 years
• The applicants should have experience in the following business area(s): Training Institutes, Immigration and Education Consultancy Service, Educational Technology (Edtech) Startup

Published: 2026-07-26

Application Deadline: 2026-08-24

Education:

• Bachelor/Honors

Requirements:

• At least 2 years
• The applicants should have experience in the following business area(s): Training Institutes, Immigration and Education Consultancy Service, Educational Technology (Edtech) Startup

Skills Required: Content Planning,Content Strategy,Copy writing/ Script Writing,Creative content writing,Digital Marketing (Social Media Marketing),Education Marketing,Market Research,Promotion and Branding,Storytelling,Video Direction

Additional Requirements:

• Age At least 20 years
• Only Female

• Proven experience in content strategy, copywriting, and creative direction.

• Solid knowledge of the Bangladeshi education market—O/A Levels, HSC, IELTS, and study abroad student behavior.

• Hands-on experience managing and growing social media platforms, particularly Instagram.

• Excellent storytelling, communication, and brand development skills.

• Familiarity with Canva, Adobe Creative Suite, or similar tools.

• Ability to manage multiple projects with tight deadlines.

• Experience in the education sector, creative agency, or a content-driven brand is preferred.

Responsibilities & Context:

Content Strategy & Planning

• Develop monthly and quarterly content calendars for Instagram, Facebook, TikTok, YouTube, and the website.

• Plan strategic content around the foundation programme, study abroad pathways, IELTS preparation, and student success stories.

• Identify content opportunities based on student needs, trends, and campaign objectives.

Creative Direction

• Lead and maintain Penston’s visual identity, including color palettes, fonts, layouts, and design themes.

• Review and approve designs, carousels, videos, and marketing visuals.

• Collaborate closely with designers and editors to uphold brand consistency.

Content Creation & Editing

• Write, refine, and edit scripts, captions, headlines, carousel texts, blog articles, email copy, and marketing content.

• Transform academic or complex topics into engaging, simple, and student-friendly content.

• Maintain Penston’s tone of voice—trustworthy, helpful, aspirational, and youth-focused.

Social Media Leadership

• Lead the Instagram growth strategy using reels, carousels, stories, and high-engagement formats.

• Optimize content for maximum reach, engagement, and DM conversions.

• Monitor social media performance and refine strategy based on analytics and insights.

Campaign Development

Plan and execute creative campaigns for:

• Foundation programme admissions

• UK, New Zealand, and Australia study pathways

• IELTS preparation content series

• Student testimonials and achievements

• Lead-generation and conversion-based promotions

• Ensure every campaign includes strong hooks, compelling visuals, and effective CTAs.

Brand Building

• Maintain consistent brand voice across social media, website, paid ads, brochures, banners, and all communication materials.

• Strengthen Penston’s identity as a premium and trusted education brand.

Team Coordination

• Work closely with designers, video editors, social media managers, and counsellors.

• Provide clear creative briefs and constructive feedback.

• Ensure smooth workflow, timely execution, and quality delivery of all content.

Job Other Benifits:

• Mobile bill
• Salary Review: Yearly
• Lunch Facilities: Full Subsidize
• Festival Bonus: 2

Employment Status: Full Time

Job Work Place: Work at office

Company Information:

Gender: Only Female can apply

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Category: Media/Advertisement/Event Mgt.