Mechanical Engineer (Marketing)

Job Description

Title: Mechanical Engineer (Marketing)

Company Name: Benaa International Company Limited

Vacancy: --

Age: 25 to 35 years

Job Location: Anywhere in Bangladesh

Salary: Tk. 15000 - 30000 (Monthly)

Experience:

• 5 to 10 years
• The applicants should have experience in the following business area(s): Wholesale, Retail Store, Trading or Export/Import, Direct Selling/Marketing Service Company, Importer

• Bachelor of Business Administration (BBA) in Marketing
• Diploma in Engineering

• 5 to 10 years
• The applicants should have experience in the following business area(s): Wholesale, Retail Store, Trading or Export/Import, Direct Selling/Marketing Service Company, Importer

• Age 25 to 35 years
• Only Male

• Minimum 3–5 years of marketing experience in the HVAC industry, specifically with chillers and VRF systems.
• Strong understanding of HVAC technologies and industry trends.
• Experience in B2B marketing, product positioning, and lead generation.

We are seeking a dynamic and results-driven Marketing Specialist with expertise in the HVAC industry, specifically focusing on chillers and Variable Refrigerant Flow (VRF) systems. The ideal candidate will play a crucial role in developing and implementing marketing strategies to promote our chiller and VRF product lines, increase brand awareness, and drive sales growth.

Key Responsibilities:

Marketing Strategy Development:

Develop and execute marketing plans for chillers and VRF systems in alignment with company goals.Identify target markets, customer needs, and competitive landscape to create effective campaigns.

Product Promotion:

Design and implement promotional activities, including product launches, demonstrations, and exhibitions.Collaborate with the sales team to develop marketing materials such as brochures, presentations, and case studies tailored to the chiller and VRF markets.

Content Creation and Management:

Create engaging content for digital and traditional marketing channels, including blogs, social media, and email campaigns.Develop technical content that highlights the benefits and features of chillers and VRF systems.

Market Research and Analysis:

Conduct market research to identify trends, customer preferences, and competitor strategies.Analyze sales data and customer feedback to refine marketing approaches.

Brand Building:

Enhance brand visibility through consistent messaging, advertising, and public relations campaigns.Partner with industry associations and participate in HVAC-related events to strengthen the company’s market presence.

Digital Marketing:

Leverage digital platforms to run targeted campaigns, track performance metrics, and optimize strategies.Utilize SEO, PPC, and social media to generate leads and drive traffic to the company’s website.

Training and Support:

Provide marketing support to the sales team by conducting product training sessions and sharing key marketing insights.Ensure all stakeholders are equipped with up-to-date marketing tools and resources.

Qualifications and Experience:

Bachelor's degree in Marketing, Business Administration, or a r

elated field.Minimum 3–5 years of marketing experience in the HVAC industry, specifically with chillers and VRF systems.

Strong understanding of HVAC technologies and industry trends.

Experience in B2B marketing, product positioning, and lead generation.