Job Description
Title: Marketing Officer
Company Name: Sara Hospital
Vacancy: --
Age: 20 to 35 years
Location: Dhaka
Minimum Salary: Negotiable
Experience:
∎ At least 4 years
∎ The applicants should have experience in the following business area(s):Hospital, Diagnostic Centre, Clinic
Published: 5 Jul 2025
Education:
∎ Bachelor of Arts (BA) in Marketing
Requirements:
Additional Requirements:
∎ Age 20 to 35 years
Responsibilities & Context:
∎ Design and execute marketing plans to promote hospital services and specialties.
∎ Identify target audiences (e.g., patients, doctors, corporates) and tailor marketing efforts accordingly.
∎ Coordinate internal campaigns to promote new services or departments.
∎ Manage hospital’s online platforms: website, social media, Google listings, etc.
∎ Run digital ad campaigns (SEO, PPC, social media ads) to drive patient inquiries.
∎ Monitor online reviews and patient feedback, ensuring timely responses.
∎ Organize health camps, free screening drives, public seminars, and wellness workshops.
∎ Establish partnerships with schools, corporates, and community organizations.
∎ Represent the hospital at health fairs and conferences.
∎ Build and maintain relationships with general practitioners (GPs) and referral doctors.
∎ Coordinate with referring physicians to ensure communication and follow-up.
∎ Work on developing corporate tie-ups and insurance partnerships.
∎ Develop brochures, posters, banners, newsletters, and other promotional materials.
∎ Collaborate with doctors and departments to create patient education content.
∎ Ensure brand consistency across all marketing materials.
∎ Analyze patient feedback, market trends, and competitor strategies.
∎ Provide insights to management for service improvement and positioning.
∎ Monitor local demographics and healthcare needs to guide marketing focus.
∎ Track inquiries, appointment bookings, and admissions generated through campaigns.
∎ Analyze ROI and KPIs for various marketing activities.
∎ Adjust campaigns based on performance metrics.
∎ Work with departments like OPD, Diagnostics, and Administration to promote services.
∎ Coordinate with the billing or call center teams for patient conversion follow-ups.
∎ Align marketing plans with hospital goals and clinical schedules.
∎ Develop and Implement Marketing Strategies
∎ Design and execute marketing plans to promote hospital services and specialties.
∎ Identify target audiences (e.g., patients, doctors, corporates) and tailor marketing efforts accordingly.
∎ Coordinate internal campaigns to promote new services or departments.
∎ Digital Marketing and Online Presence
∎ Manage hospital’s online platforms: website, social media, Google listings, etc.
∎ Run digital ad campaigns (SEO, PPC, social media ads) to drive patient inquiries.
∎ Monitor online reviews and patient feedback, ensuring timely responses.
∎ Community Outreach and Events
∎ Organize health camps, free screening drives, public seminars, and wellness workshops.
∎ Establish partnerships with schools, corporates, and community organizations.
∎ Represent the hospital at health fairs and conferences.
∎ Referral and Relationship Marketing
∎ Build and maintain relationships with general practitioners (GPs) and referral doctors.
∎ Coordinate with referring physicians to ensure communication and follow-up.
∎ Work on developing corporate tie-ups and insurance partnerships.
∎ Content Creation and Collateral
∎ Develop brochures, posters, banners, newsletters, and other promotional materials.
∎ Collaborate with doctors and departments to create patient education content.
∎ Ensure brand consistency across all marketing materials.
∎ Market Research and Competitor Analysis
∎ Analyze patient feedback, market trends, and competitor strategies.
∎ Provide insights to management for service improvement and positioning.
∎ Monitor local demographics and healthcare needs to guide marketing focus.
∎ Lead Generation and Conversion Tracking
∎ Track inquiries, appointment bookings, and admissions generated through campaigns.
∎ Analyze ROI and KPIs for various marketing activities.
∎ Adjust campaigns based on performance metrics.
∎ Coordination with Other Departments
∎ Work with departments like OPD, Diagnostics, and Administration to promote services.
∎ Coordinate with the billing or call center teams for patient conversion follow-ups.
∎ Align marketing plans with hospital goals and clinical schedules.
Skills & Expertise:
Compensation & Other Benefits:
∎ T/A, Mobile bill
∎ Lunch Facilities: Full Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2
∎ As per company policy.
∎ As per company policy.
Workplace:
∎ Work at office
Employment Status: Full Time
Job Location: Dhaka
Company Information:
∎ Sara Hospital
∎ Monihar Classic(5th And 6th Floor). 56, Shanti nagar. Opposite side of BNP Central Party offce.Naya Paltan .Dhaka.
Address::
∎ Monihar Classic(5th And 6th Floor). 56, Shanti nagar. Opposite side of BNP Central Party offce.Naya Paltan .Dhaka.
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 4 Aug 2025
Category: Hospitality/ Travel/ Tourism
