Marketing Manager

Job Description

Title: Marketing Manager

Company Name: Talent Centric Limited

Vacancy: 1

Job Location: Dhaka

Employment Status: Full-time

Educational Requirements:
∎ Bachelor of Business Administration (BBA) in Marketing, Master of Science (MSc) in Marketing
∎ Skills Required: B2B and B2C sales and marketing, Digital Marketing

Experience Requirements:
∎ 5 to 7 year(s)
∎ The applicants should have experience in the following area(s): Brand Marketing, Brand Promotion and Development, Digital Marketing, Ecommerce Marketing
∎ The applicants should have experience in the following business area(s): Cosmetics/Toiletries/Personal Care

Job Context:
∎ We`re looking for a versatile Marketing Manager who will be responsible for the growth of our brand of beauty products and ensure strong customer acquisition through digital and offline marketing campaigns. Marketing manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget, and ensuring that all marketing material is in line with our brand identity.
∎ The individual should have hands-on experience with web analytics tools, google awards, social media marketing and be able to turn creative ideas into effective advertising projects. Besides, he/she needs to have strong knowledge in trade marketing and visual merchandising to build a strong presence of offline campaigns.

Job Responsibilities:
∎ Developing strategies and tactics to ensure the branding of our beauty product line and drive highly potential customer traffic towards the company both from online and offline campaigns.
∎ Creating and implementing a visual merchandising strategy for the retail along with the ecommerce platform.
∎ Brief creative and coordinate the development of campaign assets i.e. shoot requirements, copy, visual merchandising and events that support new launches. Also ensure sourcing the props, creative materials, and accessories for displays.
∎ Leading activation programs with partners to improve brand visibility.
∎ Work cross-functionally with creative, social, influencer, and retail teams to develop brand & product marketing strategies and components for multi-faceted 360 marketing plans and present recommendations for leadership.
∎ Experiment with a variety of organic and paid acquisition channels like content creation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
∎ Produce valuable and engaging content for our e-commerce website and blog that attracts and converts our target groups.
∎ Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely for enhancing Business Growth.
∎ Oversee and approve marketing material, from website banners/contents to hard copy brochures, etc.
∎ Provide ideas and recommendations on new launch & core product focuses, based on strategic & consumer insights, activation tactics, and ROI results.
∎ Meet budget guidelines while achieving the highest ROI for programming.
∎ Communication of product launch guidelines to markets via virtual presentations.
∎ Support in the preparation of internal meetings, as well as Retailer meetings, to inspire and engage the teams around the world.

Additional Requirements:
∎ Proven marketing experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
∎ Solid knowledge of website analytics tools (e.g., google analytics, pixel, SimilarWeb etc) will be an advantage.
∎ Experience in setting up and optimizing Google Adwords and Social Media Marketing campaigns.
∎ Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets.
∎ A sense of aesthetics and a love for great copy and witty communication.
∎ Working knowledge as a visual merchandiser or visual manager.
∎ Ability to analyze sales merchandising reports and survey results.
∎ Strong knowledge of the latest products and global trends within cosmetics and beauty.

Salary: Negotiable

Compensation & Other Benefits:
∎ Mobile bill
∎ Lunch Facilities: Full Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2

Job Source: Bdjobs.com Online Job Posting.

Application Deadline: 13 Nov 2021

Company Information:
∎ 14 Oct 2021
∎ Talent Centric Limited
∎ Address : House # 5, Road # 6A, Block-J, Paragoti Sharani, Baridhara
∎ Web : www.tcentric.com

Category: Marketing/Sales

: Applicant must enclose his/her Photograph with CV and mention the job position as the subject line.

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