Marketing Manager

Job Description

Title: Marketing Manager

Company Name: Discover Tours & Travels Limited

Vacancy: 10

Age: 18 to 40 years

Job Location: Dhaka (Demra)

Salary: Negotiable

Experience:

• 1 to 5 years
• The applicants should have experience in the following business area(s): Travel Agent, Tour Operator, Travel Startup

• HSC

• 1 to 5 years
• The applicants should have experience in the following business area(s): Travel Agent, Tour Operator, Travel Startup

• Age 18 to 40 years

The Marketing Manager plays a key leadership role in planning, executing, and overseeing all marketing activities for promoting travel services, holiday packages, visa assistance, and ticketing services. The position requires strategic thinking, creativity, strong leadership, and deep knowledge of both digital and traditional marketing channels. The Marketing Manager will ensure brand visibility, drive sales growth, manage the marketing team, and maintain strong coordination with sales, operations, and management.

Key Job Responsibilities

Strategic Planning & Leadership

• Develop and implement comprehensive marketing strategies aligned with company goals.
• Lead and mentor the marketing team (digital marketers, designers, content creators).
• Plan annual, quarterly, and monthly marketing calendars.

Brand Management

• Build strong brand identity across digital and offline channels.
• Ensure consistent branding in all promotional materials, campaigns, and communication.
• Monitor online reputation and public engagement.

Digital Marketing Oversight

• Supervise and optimize Meta Ads, Google Ads, YouTube Ads, and all digital campaigns.
• Approve social media plans, contents, and visuals for daily posting.
• Review analytics (ROI, CTR, CPC, CPD, lead quality) and adjust strategy accordingly.

Product & Package Development

• Coordinate with the tour operation team to develop competitive tour packages.
• Analyze market trends and customer preferences to design new offers.
• Set pricing strategies in coordination with management.

Lead Generation & Sales Support

• Ensure steady and high-quality lead flow from digital and offline marketing efforts.
• Collaborate closely with the sales team to ensure lead conversion.
• Support sales through promotional campaigns, scripts, brochures, and pitch materials.

Content & Creative Direction

• Guide content creation for social media, website, brochures, flyers, and ads.
• Review promotional videos, travel stories, and campaign creatives before publishing.
• Maintain quality standards for all marketing materials.

Website, CRM & SEO Management

• Oversee website updates, UX improvements, and package listings.
• Monitor SEO performance and ensure consistent organic traffic growth.
• Maintain CRM segmentation for optimized email and SMS marketing.

Offline Marketing & Events

• Plan and execute travel fairs, promotional events, and corporate presentations.
• Build partnerships with hotels, airlines, resorts, and travel influencers.

Budgeting & Cost Control

• Prepare and manage the marketing budget.
• Ensure maximum ROI while keeping costs optimized.
• Approve expenses related to campaigns, productions, and collaborations.

Research & Competitor Analysis

• Conduct frequent market research to understand industry trends, destinations, pricing, and competitors.
• Provide insights to management for decision-making and improvements.

Reporting & Performance Tracking

• Prepare weekly, monthly, and quarterly reports on marketing performance.
• Track KPIs such as lead volume, conversion rate, cost per lead, revenue impact.
• Present insights and recommendations to senior management.

Cross-Department Coordination

• Work closely with visa processing, ticketing, sales, accounts, and operations teams.
• Ensure smooth execution of promotions and customer communication.