Marketing Associate

Job Description

Title: Marketing Associate

Company Name: Lead Academy

Vacancy: --

Age: Na

Job Location: Dhaka (Dhanmondi)

Salary: Tk. 20000 - 25000 (Monthly)

Experience:

• 1 to 3 years
• The applicants should have experience in the following business area(s): Educational Technology (Edtech) Startup

• Bachelor of Business Administration (BBA) in Marketing
• Master of Business Administration (MBA) in Marketing

• 1 to 3 years
• The applicants should have experience in the following business area(s): Educational Technology (Edtech) Startup

Job Context

Lead Academy is a rapidly growing edtech platform dedicated to providing innovative learning solutions and career-focused programs in Bangladesh. We are looking for a highly motivated and creative Marketing Associate to join our dynamic team.

The ideal candidate should have hands-on experience in content creation, social media management, marketing strategy, and campaign execution. Prior experience in the edtech industry will be considered an added advantage. This role requires a combination of strategic thinking, creativity, and strong communication skills to drive brand visibility, engagement, and student acquisition.

Job Responsibilities

• Develop and execute content strategies to promote Lead Academy’s products and services.
• Create engaging and persuasive content for social media, blogs, ads, newsletters, and other marketing materials.
• Manage and grow Lead Academy’s social media presence across Facebook, Instagram, LinkedIn, and other relevant platforms.
• Prepare and maintain a monthly marketing and social media calendar aligned with organizational goals.
• Work closely with the creative team to produce attractive visuals, videos, and campaign assets.
• Plan, launch, and monitor digital marketing campaigns to enhance brand visibility and generate leads.
• Track, analyze, and prepare reports on campaign performance, social media insights, and ROI.
• Collaborate with cross-functional teams to ensure brand consistency and alignment across all platforms.
• Stay updated with digital marketing trends, social media algorithms, and competitor activities to keep Lead Academy ahead in the market.
• Contribute creative ideas for improving brand positioning, student engagement, and online growth.