Market Intelligence and Performance Manager

Job Description

Title: Market Intelligence and Performance Manager

Company Name: ACI PLC

Vacancy: --

Age: Na

Job Location: Dhaka

Salary: --

Experience:

• At least 7 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Pharmaceutical/Medicine Companies, Agro based firms (incl. Agro Processing/Seed/GM), Electronic Equipment/Home Appliances, Group of Companies, Chemical Industries, Automobile, Plastic/ Polymer Industry, Paint, Motor Vehicle body manufacturer

• Bachelor of Business Administration (BBA) in Marketing
• Bachelor of Social Science (BSS) in Economics
• Bachelor of Science (BSc) in Statistics
• Master of Business Administration (MBA)

• Bachelor's degree in Business Administration, Marketing, Economics, Statistics, or a related field.

• MBA or a Master's degree in Market Research, Business Analytics, or a related discipline is preferred.

• Professional certifications in market research, data analytics, or business intelligence are advantageous.

• At least 7 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Pharmaceutical/Medicine Companies, Agro based firms (incl. Agro Processing/Seed/GM), Electronic Equipment/Home Appliances, Group of Companies, Chemical Industries, Automobile, Plastic/ Polymer Industry, Paint, Motor Vehicle body manufacturer

• Minimum 7 years of experience in market intelligence, business analytics, market research, or strategic planning.

• Prior exposure to working within a FMCG, real estate, conglomerate, or multi-sector corporate environment

• Advanced proficiency in business intelligence and data visualization tools (e.g., Power BI, Tableau, Google Data Studio)

• Familiarity with CRM analytics, survey platforms, and social listening tools.

• Basic knowledge of SQL or data querying is advantageous.

• Proficiency in MS PowerPoint for executive-level presentation design

• Analytical rigor and ability to synthesize complex, multi-source data into clear strategic insight.

• Strong stakeholder management and interpersonal communication skills.

ACI is one of Bangladesh's leading conglomerates, operating across Pharmaceuticals, Consumer Brands, Agribusiness and Retail with a clear mission to improve quality of life through responsible growth and innovation. Guided by integrity and driven by impact, we build trusted brands while empowering talent to lead, innovate and grow. From Bangladesh to global markets, ACI offers a high-impact growth mandate, exposure to leadership and the opportunity to build at scale within a purpose driven, performance-oriented culture.
The Market Intelligence and Performance Manager is responsible for establishing and leading ACI PLC's market intelligence function within the Demand Generation Team, gathering, analyzing, and translating internal and external market data into actionable insights that drive strategic decisions and business performance. The role is also responsible for designing and managing a structured performance measurement framework that tracks the effectiveness of demand generation initiatives, enabling evidence-based planning and continuous improvement across ACI's commercial functions.
What You Will Do

• Build and manage ACI's market intelligence system, including data sources, analysis, and reporting

• Set up structured tracking for competitors, consumers, trends, and regulations

• Turn data into clear, actionable insights for strategic decisions

• Work with internal teams to identify intelligence needs and support planning Engage with industry bodies, research firms, and government sources for insights

• Share findings through workshops, briefings, and leadership advisory

• Track competitor activities, pricing, and market positioning

• Monitor economic trends and policy changes impacting business

• Deliver regular intelligence reports and dashboards for leadership

• Design KPIs, OKRs, and dashboards to track performance and ROI

• Monitor pipeline, campaigns, and conversion metrics

• Run surveys and research to understand customer behavior and demand, and satisfaction metrics

• Conduct regular market visits to track competitor activity and gather real-time insights.

• Support segmentation, personas, and demand forecasting

• Convert data into clear reports, dashboards, and presentations

• Standardize reporting and maintain a central knowledge base