Manager (Brand), Bashundhara SuperGolf

Job Description

Title: Manager (Brand), Bashundhara SuperGolf

Company Name: Sanvir Bashundhara Group

Vacancy: 1

Age: At least 30 years

Job Location: Dhaka (Vatara)

Salary: Negotiable

Experience:

• At least 5 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Hotel, Food (Packaged)/Beverage, Resort, Shipyard, Golf Club, LPG Gas/Cylinder Gas

• Bachelor of Business Administration (BBA) in Marketing

• At least 5 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Hotel, Food (Packaged)/Beverage, Resort, Shipyard, Golf Club, LPG Gas/Cylinder Gas

• Age At least 30 years

• Strong brand strategy and storytelling capability

• Excellent written and verbal communication skills (English required; Bangla preferred)

• Creative mindset with strong attention to detail    

• Understanding of luxury consumer behavior

• Digital marketing and social media branding knowledge

• Stakeholder and vendor management skills

• Strong presentation and reporting abilities

The Brand Manager will be responsible for developing, managing, and strengthening the overall brand identity, positioning, and visibility of the SuperGolf Project as a premium lifestyle and leisure destination. The role ensures consistent brand communication across all touchpoints and drives brand equity through strategic marketing initiatives, partnerships, and customer engagement programs.

Key Responsibilities:

Brand Strategy & Positioning

• Develop and implement the brand strategy aligned with the vision of the Supergolf project and organizational objectives.

• Define and maintain the brand’s positioning, tone of voice, and visual identity across all platforms.

Marketing & Communication

• Plan and execute integrated brand campaigns across ATL, BTL, and digital platforms.

• Oversee creation of brand content including brochures, videos, presentations, signage, advertisements, and digital assets.

Digital & Social Media Branding

• Work closely with digital marketing teams/agencies to manage website, social media, and online branding.

• Ensure strong digital presence reflecting luxury, exclusivity, and service excellence.

Events, Activations & Partnerships

• Lead branding for golf tournaments, corporate events, member events, sponsorships, and promotions.

• Develop strategic collaborations with luxury brands, hospitality partners, and lifestyle influencers.

• Represent the brand in high-profile industry and golf-related events when required.

Customer Experience & Brand Touchpoints

• Work closely with operations, F&B, and customer service teams to ensure brand promise is delivered consistently on ground.

• Support initiatives to enhance member and guest experience aligned with brand values.

• Gather customer insights and feedback to improve brand perception and loyalty.

Market Research & Performance Tracking

• Conduct market research to understand target audience, competitors, and industry trends.

• Track brand performance using KPIs such as brand awareness, engagement, and customer perception.

Budget & Agency Management

• Manage brand-related budgets effectively.

• Liaise with creative, advertising, PR, and digital agencies to ensure timely delivery and brand compliance.