Head of Business (Asset Liability Marketing)

Job Description

Title: Head of Business (Asset Liability Marketing)

Company Name: A Leading Private Commercial Bank

Vacancy: --

Age: At most 50 years

Job Location: Dhaka

Salary: --

Experience:

• 15 to 18 years
• The applicants should have experience in the following business area(s): Banks

• Master of Business Administration (MBA)
• Bachelor of Business Administration (BBA)

• Bachelor’s/Master’s degree in Business Administration, Banking, Finance, Economics, or related field.

• 15 to 18 years
• The applicants should have experience in the following business area(s): Banks

• Age At most 50 years

• Minimum of 15–18 years of experience in commercial banking, with at least 5 years in a senior role focused on liability management, asset marketing, or business development.

• Strong understanding of ALM principles, financial products, customer segmentation, and market strategy.

• Proven experience in driving deposit growth and asset origination.

• Applicant having break of service need not apply.

• Age – Maximum 50 Years

• Skills and Competencies:

• Strong leadership and team management skills.

• Strategic thinking with strong analytical and financial acumen.

• Excellent interpersonal and communication skills.

• Ability to work collaboratively with cross-functional teams and senior stakeholders.

• Deep understanding of market dynamics and customer-centric approaches.

A Leading Private Commercial Bank is looking for Experienced Officials for the following post

Location: Head Office

Employment Status: Permanent in the rank of VP/SVP.

Key Responsibilities:

• Lead the Bank’s Asset Liability Marketing (ALM) strategy in line with overall business goals and regulatory requirements.

• Develop and drive deposit mobilization and asset growth strategies across customer segments.

• Manage product portfolio performance, pricing, and profitability in collaboration with Treasury and Risk functions.

• Identify market opportunities and drive customer acquisition through tailored marketing and business development campaigns.

• Provide strategic input into asset-liability planning, product mix, and liquidity management.

• Ensure strong coordination between branch network, corporate banking, and marketing teams to optimize asset and liability positions.

• Analyze market trends, customer behavior, and competitor strategies to inform business planning.

• To guide the Branches/Sub-Branches for maintaining asset quality & efficient liability management

• To prepare annual business targets in collaboration with all branches/sub-branches and close monitoring/follow-up for meeting the targets

• Leadership role with strategic impact.

• Competitive compensation and benefits package.

• A dynamic and supportive work environment.