GM- Marketing & Merchandising (Knit Division)

Job Description

Title: GM- Marketing & Merchandising (Knit Division)

Company Name: Multifabs Limited

Vacancy: 1

Age: 40 to 50 years

Job Location: Dhaka (DOHS Baridhara)

Salary: Negotiable

Experience:

• 12 to 15 years
• The applicants should have experience in the following business area(s): Garments

• Bachelor in Engineering (BEngg) in Textile Engineering
• Master of Business Administration (MBA) in Marketing
• Bangladesh University of Textiles,Ahsanullah University of Science and Technology students will get preference

• 12 to 15 years
• The applicants should have experience in the following business area(s): Garments

• Age 40 to 50 years
• Only Male

Key Performance Indicators (KPIs)

• Capacity Booking: Maintenance of 95%+ machine capacity utilization across all knitting and sewing lines throughout the year.

• On-Time In-Full (OTIF): Achievement of a minimum 98% OTIF shipment rate.

• Air Freight Ratio: Mitigation of factory-fault air freights, maintaining a target of 0%.

• Financial Target: Attainment of the division's annual gross revenue turnover target (typically USD 110M - 130M+).

Job Purpose

The General Manager of Marketing & Merchandising (Knit) is a strategic leadership role responsible for the overall commercial success of the knit garments division. This position drives global business development, manages profitable buyer relationships, and leads a large team of merchandising professionals. The ultimate goal is to optimize factory capacity utilization, secure high-margin orders, and ensure 100% on-time delivery across all circular knit product lines

Key Responsibilities & Performance Areas

1. Strategic Marketing & Global Business Development

• Buyer Onboarding: Identify, target, and secure direct business from tier-1 international fashion brands, retailers, and supermarkets.

• Market Diversification: Explore and penetrate new geographical markets (e.g., non-traditional markets like Australia, Japan, Brazil) to reduce regional dependency.

• Product Presentation: Lead the R&D and design teams to develop seasonal collections and present high-margin innovations to global buyers.

2. Financial Management & Price Negotiation

• FOB Price Finalization: Review, optimize, and approve ultimate Free on Board (FOB) price quotes for all product styles.

• Margin Protection: Keep a strict check on raw material market rates (yarn, dyes, chemicals) to protect a net factory profit margin of 8% to 12%.

• Financial Risk Management: Oversee commercial activities, auditing Letter of Credit (L/C) clauses, payment terms, and TT transfers to prevent financial defaults.

3. Knit Merchandising & Technical Oversight

• Material Optimization: Supervise advanced yarn booking projections, fabric structure feasibility (Single Jersey, Rib, Interlock, Fleece, Pique), and consumption calculations.

• T&A Compliance: Own the ultimate responsibility for the corporate Time & Action (T&A) Calendar from order placement to final ex-factory shipment.

• Risk Analysis: Conduct critical pre-production meetings to identify potential fabric, dyeing, or sewing bottlenecks before bulk cutting starts.

4. Supply Chain & Cross-Functional Coordination

• Sourcing Strategy: Direct the procurement team in sourcing premium, cost-effective yarn, specialized trims, and accessories from global and local vendor matrices.

• Factory Alignment: Coordinate closely with the GM of Factory Operations, Planning, and Quality Assurance to align daily sewing line allocations with buyer delivery expectations.

• Crisis Resolution: Step in as the final point of escalation to resolve critical buyer claims, quality shortfalls, or shipment delays.

5. Leadership & Team Development

• Team Structure: Structure and manage a multi-tiered department consisting of DGMs, AGMs, Senior Merchandisers, and Production Coordinators.

• KPI Accountability: Set clear monthly and annual performance metrics for the merchandising team and conduct regular evaluations.

• Mobile bill
• Lunch Facilities: Partially Subsidize
• Salary Review: Yearly
• Festival Bonus: 2

Perks: Fully maintained private car with a driver, comprehensive fuel allowance.