Email Marketing Specialist

Job Description

Title: Email Marketing Specialist

Company Name: Efficient Software Solutions Ltd.

Vacancy: 01

Age: 25 to 35 years

Job Location: Dhaka (DOHS Mirpur)

Salary: Tk. 20000 - 40000 (Monthly)

Experience:

• At least 3 years

• Bachelor/Honors
• Diploma

• Bachelor’s degree in Marketing, Communications, Business studies, or a related field from a reputed university.
• A diploma or certificate in digital marketing, CRM, or marketing automation is also useful.

• At least 3 years

• Age 25 to 35 years

• 𝗦𝗸𝗶𝗹𝗹𝘀 𝗮𝗻𝗱 𝗤𝘂𝗮𝗹𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀:
• Strong Writing and Communication Skills: Excellent written and verbal communication skills to craft compelling email content and communicate effectively with stakeholders.
• Technical Proficiency: Familiarity with email marketing platforms, CRM systems, and other relevant tools.
• Analytical Skills: Ability to analyze campaign performance data, identify trends, and make data-driven decisions.
• Creative Skills: Ability to design visually appealing email templates and create engaging content.
• Problem-Solving Skills: Ability to identify and resolve issues related to campaign performance, deliverability, and compliance.
• Organization and Time Management: Ability to manage multiple campaigns and deadlines effectively.
• Adaptability and Flexibility: Ability to adapt to changing market conditions and new technologies.
• Proven experience on the following:
• Digital or email marketing roles.
• Building, testing, and optimizing email campaigns.
• Customer segmentation, A/B testing, and analytics.
• A strong portfolio or showreel of high-converting, user-friendly digital assets that align with brand guidelines and drive measurable results.
• Has expertise in industry-relevant AI tools.

𝗥𝗼𝗹𝗲𝘀 𝗗𝗲𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻

An Email Marketing Specialist develops and executes email marketing campaigns to engage audiences, drive conversions, and build customer loyalty. In this role, you will leverage email marketing platforms, analyze campaign performance, and optimize strategies to maximize engagement and deliverability.

𝗥𝗼𝗹𝗲𝘀 𝗮𝗻𝗱 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀

• Campaign Development and Execution: Creating, implementing, and managing email marketing campaigns, including designing email templates, writing compelling copy, and scheduling emails.
• Audience Segmentation and Targeting: Identifying target audiences and segmenting email lists based on various criteria to deliver personalized and relevant content.
• Content Creation: Writing engaging email copy, crafting compelling subject lines, and designing visually appealing email templates.
• List Management: Building and maintaining email contact lists, ensuring data accuracy and compliance with privacy regulations.
• Performance Analysis and Reporting: Analysing campaign performance metrics (open rates, click-through rates, conversions), generating reports, and identifying areas for optimization.
• Email Marketing Software Management: Utilizing email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo) and other relevant tools for campaign management, automation, and performance tracking.
• Compliance and Best Practices: Ensuring all email marketing activities adhere to relevant regulations (e.g., CAN-SPAM, GDPR) and industry best practices.
• A/B Testing and Optimization: Conducting A/B tests on different email elements (subject lines, content, design) to optimize campaign performance.
• Collaboration: Working with designers, copywriters, and other marketing team members to ensure consistent messaging and campaign effectiveness.
• Staying Updated: Keeping abreast of the latest trends and best practices in email marketing through continuous learning and market research.

• Weekly 2 holidays (Saturday and Sunday)

• Flexible work hours and remote-friendly policy

• Work in a flat organization where your voice is always heard

• Provident fund and gratuity facilities

• Performance bonus

• Salary Review: Yearly

• Two Festival Bonus in a year

• Lunch Facilities: Full Subsidize

• Energy Break Snacks: Full Subsidize

• Unlimited Tea, Coffee & Snacks

• Annual tour and team outings

• Generous casual and sick leave policy

• Paternity and Maternity Leave

• Knowledge-sharing sessions to promote continuous learning

• Work with a vibrant team and amazing products

• Gym Facilities

• Training and learning materials to improve skills

• Last but not the least, World Class Work Environment with a dynamic, cross-border team