Digital Marketing Executive

Job Description

Title: Digital Marketing Executive

Company Name: Regent Group

Vacancy: Not specific

Job Location: Dhaka

Employment Status: Full-time

Educational Requirements:
∎ Diploma in Computer, Bachelor of Science (BSc) in CSE, Diploma in Computer, Bachelor of Science (BSc) in CSE

Experience Requirements:
∎ At least 2 year(s)

Job Context:
∎ We are looking for a `Digital Marketing Executive` to assist in the planning, execution and optimization of our B2B product related online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.
∎ The ideal candidate must have a passion for all things marketing and technology. S/he has to be well-versed in the concepts surrounding digital marketing and know how the Internet can become a strong asset to securing growing revenue. The candidate must be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Job Responsibilities:
∎ Assisting in the formulation of strategies to segment the B2B target market and build a lasting digital connection
∎ Executing optimized online activities to increase company and brand awareness
∎ Assist in the formulation of strategies to build a lasting digital connection with B2B customers and relevant product users
∎ Plan and monitor the ongoing company presence on social media (including but not limited to: paid media like Google, Bing, Facebook, Twitter, LinkedIn, YouTube, Pinterest, Flipboard, Quora, Instagram, Email, Google+ and Reddit.)
∎ Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
∎ Be actively involved in SEO efforts (keyword, image optimization etc.)
∎ Prepare online newsletters and promotional emails and organize their distribution through various channels
∎ Provide creative ideas for content marketing and update website
∎ Collaborate with designers to improve user experience
∎ Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
∎ Whenever required, maintain partnerships with media agencies and vendors
∎ Research and analyze new digital and social media trends to monitor the online competitive landscape.
∎ Remain updated, and accordingly compare and improve strategies with industry best practices
∎ Be an active part of the Business Development team to achieve goals.

Additional Requirements:
∎ Both males and females are allowed to apply

Salary: Negotiable

Application Deadline: June 1, 2020

Company Information:
∎ Regent Group

Category: IT/Telecommunication