Digital Marketing Executive

Job Description

Title: Digital Marketing Executive

Company Name: Classic Education Group

Vacancy: --

Age: 22 to 32 years

Job Location: Dhaka (DOHS Mohakhali)

Salary: Negotiable

Experience:

• 2 to 6 years

• Bachelor/Honors
• Masters

• 2 to 6 years

• Age 22 to 32 years

• Strong typing skills with high accuracy in English and Bangla.

• Excellent organizational and time and File management abilities.

• Attention to detail and ability to multitask.

• The applicant should have experience in the following area(s) education and immigration service and call

• Must be polite, patient, Honest and Hardworking and loyal to the work.

• Experience candidate form education consultancy will be given preference

• Assist to organizing and participating in seminars, webinars, and education fairs to promote study abroad services.

Digital Marketing & Lead Generation

• Plan, execute, and optimize Meta & Google Ads campaigns

• Generate qualified leads for Study Abroad, immigration, and IELTS services

• Build and manage marketing funnels from lead to enrollment

• Monitor and optimize CPL, ROAS, conversions, reach & engagement

• Run seasonal campaigns (Intakes, Visa rush, IELTS batches, Scholarships)

• Conduct A/B testing on creatives, audiences, and ad formats

• Implement retargeting strategies to improve lead quality

Social Media & Content Execution

• Manage official Facebook & Instagram pages

• Write engaging captions in Bangla & English with strong CTAs

• Coordinate with designers/video editors for ads, reels & posts

• Maintain brand tone and consistency across platforms

• Plan and execute monthly content calendars

Analytics, Reporting & Tools

• Track performance via Meta Ads Manager, Google Ads & Google Analytics

• Maintain proper lead tracking & reporting (weekly/monthly)

• Analyze data and suggest performance improvements

• Stay updated with ad algorithms & digital marketing trends

• Mobile bill,Tour allowance,Performance bonus
• Salary Review: Yearly
• Festival Bonus: 2

Competitive salary and benefits package. Opportunities for professional development and growth.