Digital Marketing and Content Manager

Job Description

Title: Digital Marketing and Content Manager

Company Name: Phoenix Education

Vacancy: 1

Age: 20 to 30 years

Job Location: Dhaka

Salary: Tk. 18000 - 22000 (Monthly)

Experience:

• At least 1 years
• The applicants should have experience in the following business area(s): Advertising Agency, Market Research Firms, Direct Selling/Marketing Service Company, Coaching Center, Educational Technology (Edtech) Startup

• Bachelor of Business Administration (BBA)

• Minimum educational requirement: Graduates from any UGC-approved university (preferably BBA in Marketing, but other disciplines are also encouraged to apply).

• At least 1 years
• The applicants should have experience in the following business area(s): Advertising Agency, Market Research Firms, Direct Selling/Marketing Service Company, Coaching Center, Educational Technology (Edtech) Startup

• Age 20 to 30 years

• Proven experience as a Social Media Campaign Executive or similar role.
• Skilled in SEO (On-page, Off-page, and Technical SEO/SEM, keywords), Meta marketing, and Google Adsense.
• Proficient in computer operation and skilled in MS Office and Google Workspace programs.
• Familiarity with social media management and analytics tools (e.g., Hootsuite, Buffer, Google Analytics).
• Strong understanding of social media platforms and their respective audiences.
• Strong background in digital marketing, SaaS, and digital software marketing.
• Good in both Bangla and English content writing.
• Resourceful and flexible in a dynamic, fast-paced environment with adaptive learning ability.
• Innovative thinker with a keen eye for detail and identifying trends with commitment to high-quality work.

Job Description: (Digital Marketing and Content Manager):

Role - Digital Marketing and Content Manager

Modality - Saturday to Thursday (11:00 AM - 07:00 PM)

Compensation - 18,000 - 22,000

Location - Office

Brief About the Role:

As a digital marketing and content manager, one will be responsible for enhancing the company's online presence and brand visibility. He/she will develop and execute digital marketing strategies across platforms like social media (Meta), email, and search engines (Google) to attract and engage students and potential customers. This role includes managing content creation, such as content writing, videos, and static content ensuring it aligns with the brand and educational goals. 

Responsibilities:

• Develop, implement, and manage comprehensive digital marketing strategies across multiple platforms (e.g., Google Ads, Meta ads).
• Manage end-to-end campaigns: setup, targeting, creative asset management, optimisation, and reporting.
• Conduct market research, understand the target audience, and identify marketing and growth opportunities.
• Create and execute ad campaigns across various digital channels, like email, social media, paid advertising, etc.
• Monitor and analyse campaign performance, making data-driven recommendations to improve engagement, customer acquisition, and return on ad spend.
• Work closely with graphic designers, content creators, and other team members to produce high-quality visual and written content.
• Write engaging and audience-grabbing content for copy and captions of Facebook, LinkedIn posts, and video scripts in both Bangla and English.
• Maintaining clear and crisp communication with all other teammates ahead about upcoming projects, preparation, etc.

• Lunch Facilities: Full Subsidize
• Salary Review: Yearly
• Festival Bonus: 2

Company Facilities:

• Lunch will be provided.

• Yearly salary review each year after joining.

• Will be eligible for two Eid bonuses (each equal to half of your salary).

• Friendly working environment and collaborative work culture.