Title: Digital Marketing and Brand Growth Specialist
Company Name: Fellas
Vacancy: 2
Age: Na
Job Location: Dhaka (Aftabnagar)
Salary: Negotiable
Experience:
We are seeking a highly motivated and performance-oriented Digital Marketing & Brand Growth Specialist to lead and execute our digital marketing initiatives. The selected candidate will be responsible for strengthening brand positioning, managing multi-channel digital campaigns, and driving measurable business growth through data-driven marketing strategies.
The ideal candidate should possess strong analytical capabilities, strategic thinking, and hands-on experience in managing paid and organic digital marketing channels.
Develop and execute digital marketing strategies across Facebook, Google, YouTube, and other relevant digital platforms
Plan, manage, and optimize paid advertising campaigns to maximize ROI and conversion performance
Plan seasonal campaign strategies aligned with product launches and fashion calendar events
Manage and enhance brand consistency, visual tone, and storytelling across all digital platforms
Plan and manage monthly content calendars aligned with brand positioning and marketing goals
Monitor website performance, customer behavior, and conversion funnel using analytics tools
Analyze marketing data and prepare performance reports based on KPIs (ROAS, CPA, Conversion, Revenue Growth)
Work closely with creative, content, and management teams to execute marketing campaigns effectively
Conduct market research, competitor analysis, and identify new digital growth opportunities
Stay updated with fashion industry trends, digital marketing trends, and platform algorithm updates
Utilize AI tools and marketing automation solutions to improve campaign performance and workflow efficiency