Deputy Manager, BTL & Activation

Job Description

Title: Deputy Manager, BTL & Activation

Company Name: SwiftTech Service Ltd.

Vacancy: 1

Age: 29 to 33 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• 5 to 7 years
• The applicants should have experience in the following business area(s): IT Enabled Service

• Bachelor of Business Administration (BBA) in Marketing
• Master of Business Administration (MBA) in Marketing

• 5 to 7 years
• The applicants should have experience in the following business area(s): IT Enabled Service

• Age 29 to 33 years
• Only Male

JOB DESCRIPTION: DEPUTY MANAGER, BTL & ACTIVATION (TWO-WHEELER INDUSTRY)

JOB SUMMARY:

The Deputy Manager, BTL & Activation will be responsible for planning, executing, and managing Below-the-Line (BTL) marketing activities and activation programs specifically for our two-wheeler products. This role requires a deep understanding of the automotive industry, particularly the two-wheeler segment, and expertise in creating impactful consumer engagement experiences.

KEY RESPONSIBILITIES:

BTL Strategy & Planning:

• Develop and implement comprehensive BTL marketing strategies for two-wheeler products
• Plan and budget for various activation programs including test ride events, roadshows, and dealer activations
• Coordinate with product marketing teams to align BTL activities with overall marketing objectives

Event Management & Activations:

• Organize and execute test ride events, demo rides, and experiential marketing campaigns
• Manage dealer activation programs across various regions
• Coordinate roadshows and exhibition participation for two-wheeler displays
• Plan and execute launch events for new two-wheeler models

Dealer Network Support

• Develop activation kits and promotional materials for dealerships
• Train dealer staff on product demonstration and customer engagement techniques
• Monitor and evaluate dealer activation effectiveness
• Coordinate with regional sales teams for dealer support activities

Vendor & Agency Management

• Manage relationships with event management agencies, activation partners, and vendors
• Negotiate contracts and ensure cost-effective execution of BTL activities
• Monitor agency performance and ensure quality delivery

Reporting & Analysis

• Track and measure ROI of all BTL activities and activation programs
• Prepare regular reports on campaign performance for HOD
• Analyze market trends and competitor activities in two-wheeler BTL space
• Provide insights and recommendations for improvement

QUALIFICATIONS & EXPERIENCE

Education

• bachelor's degree in marketing, Business Administration, or related field
• MBA in Marketing preferred

Experience

• 5-7 years of experience in BTL marketing, preferably in automotive/two-wheeler industry
• Proven experience in managing large-scale activation events and campaigns
• Experience working with dealer networks and distribution channels
• Background in experiential marketing and consumer engagement


Technical Skills

• Strong understanding of two-wheeler market dynamics
• Proficiency in event management and activation planning
• Budget management and financial acumen
• MS Office proficiency (Excel, PowerPoint, Word)

Soft Skills

• Excellent communication and presentation skills
• Strong negotiation and vendor management abilities
• Leadership and team coordination skills
• Creative thinking and problem-solving abilities
• Ability to work under pressure and meet deadlines

KEY PERFORMANCE INDICATORS

• ROI on BTL marketing spend
• Dealer satisfaction scores
• Event participation and lead generation numbers
• Brand awareness and engagement metrics
• Budget adherence and cost optimization