Deputy General Manager, Marketing and CRM, Aarong

Job Description

Title: Deputy General Manager, Marketing and CRM, Aarong

Company Name: Aarong

Vacancy: Not specific

Job Location: Dhaka

Employment Status: Full-time

Educational Requirements:
∎ BBA/ MBA in Marketing from any recognized university.

Experience Requirements:
∎ At least 8 year(s)

Job Responsibilities:
∎ Develop and execute marketing strategy and plan for Aarong and its sub brands - Aarong Earth, Taaga, Taaga Man, and HERSTORY.
∎ Design and execute e-commerce promotional marketing campaigns and responsible for website content management.
∎ Planning, managing, and coordinating annual advertising campaigns, events, sponsorships, partnerships, and any brand collateral implementation.
∎ Drive the creative planning process for content development and its production through photoshoots and videoshoots.
∎ Oversee all media buying on print and digital channels and ensure optimization of ads.
∎ Responsible to drive public relations strategies for the organisation and act as liaison for press and media.
∎ Oversee customer experience management including operations of My Aarong Rewards programme, Club Taaga programme, establishing brand alliances, and development of additional services and facilities for loyal customers.
∎ Execute CRM strategies to build loyalty and increase sales through micro segmentation and customized targeted marketing for in-store and online shoppers.
∎ Oversee market research activities including focus group discussions, surveys, internal data analysis, customer feedback trends, and product development projects
∎ Responsible for development and implementation of brand guidelines and ensuring brand compliance.

Additional Requirements:
∎ Age at most 40 years
∎ Must have excellent product knowledge on ATL, TTL, BTL marketing strategies, digital marketing, conducting FGDs, surveys, social media management, public relations, Micro segmentation and data mining and Content marketing.
∎ Must have excellent skill on digital analytics platforms, communications, strong copywriting skills, project management, budget management and social media management.

Salary: Negotiable

Compensation & Other Benefits:
∎ PF, Gratuity, Festival Bonus, Performance Bonus, Health & life Insurance, Pick & drop etc.

Application Deadline: November 13, 2019

Company Information:
∎ Aarong
∎ Business : Aarong is one of the largest social enterprises of BRAC established in 1978 as retail chain that is making a significant contribution to the local economy through the creation of market linkage, entrepreneurs and employment opportunities. Aarong offers a fair price to the rural suppliers and artisans while introducing the products to urban markets where both demand and consumers` willingness to pay the highest. Today, Aarong has transformed into a high surplus generating enterprise, operating as one of the largest lifestyle retailers in Bangladesh. We are proud to be an equal opportunity employer and will do everything possible to ensure that those who are suitable to work within our values and beliefs are recruited to work for us.

Category: Marketing/Sales