Content Marketing Specialist

Job Description

Title: Content Marketing Specialist

Company Name: Efficient Software Solutions Ltd.

Vacancy: 01

Age: 24 to 35 years

Job Location: Dhaka (DOHS Mirpur)

Salary: Tk. 40000 - 60000 (Monthly)

Experience:

• At least 2 years

• Bachelor/Honors
• Masters

• Bachelor’s or Master’s degree in Marketing, Business Management, or a related field from a reputed university.

• At least 2 years

• Age 24 to 35 years

• Proven experience on the following:
• Creative content writing & copywriting.
• Proven experience in creating content across multiple formats (blogs, whitepapers, email, social media, video scripts).
• Experience working with SEO and content performance tools. 
• Has expertise in industry-relevant AI tools.
• Ability to research industry trends, competitors, and user needs to guide content strategy.

𝗥𝗼𝗹𝗲𝘀 𝗗𝗲𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻

A content marketing specialist develops and implements content strategies to attract, engage, and retain a target audience. This role involves creating various forms of content, such as blog posts, social media updates, videos, and more, across different digital platforms. They also analyse content performance, optimize it for search engines, and collaborate with other teams to ensure consistent brand messaging.

𝗥𝗼𝗹𝗲𝘀 𝗮𝗻𝗱 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀

• Developing and executing content strategy: This involves identifying target audiences, defining content goals, and creating a content plan aligned with overall marketing objectives.
• Creating content: This includes writing, editing, and producing various content formats, such as blog posts, articles, website copy, social media updates, videos, and email marketing materials.
• Optimizing content for search engines (SEO): This involves conducting keyword research, incorporating relevant keywords naturally into content, and optimizing content for search engine visibility.
• Managing content calendars: This includes scheduling and organizing content publication across different channels to ensure consistent content delivery.
• Analysing content performance: This involves tracking key metrics like website traffic, engagement, and conversions to assess content effectiveness and make data-driven decisions.
• Collaborating with other teams: This includes working with designers, developers, and other marketing professionals to ensure content is aligned with brand guidelines and marketing goals.
• Staying up-to-date with industry trends: This involves keeping abreast of the latest content marketing best practices, tools, and technologies.
• Promoting content: This includes leveraging social media, email marketing, and other channels to distribute content and reach target audiences.
• Building relationships with stakeholders: This involves interacting with internal teams, external partners, and influencers to support content marketing efforts.
• Ensuring content quality: This includes proofreading, editing, and maintaining consistent brand voice and tone across all content.

• Weekly 2 holidays (Saturday and Sunday)

• Work in a flat organization where your voice is always heard

• Provident fund and gratuity facilitiesPerformance bonus

• Salary Review: Yearly

• Two Festival Bonus in a year

• Lunch Facilities: Full Subsidize

• Energy Break Snacks: Full Subsidize

• Unlimited Tea, Coffee & Snacks

• Annual tour and team outings

• Generous casual and sick leave policy

• Paternity and Maternity Leave

• Knowledge-sharing sessions to promote continuous learning

• Work with a vibrant team and amazing products

• Gym Facilities

• Training and learning materials to improve skills

• Last but not the least, World Class Work Environment with a dynamic, cross-border team