Channel Sales Manager-Home Appliances

Job Description

Title: Channel Sales Manager-Home Appliances

Company Name: SwiftTech Service Ltd.

Vacancy: 1

Age: 30 to 40 years

Job Location: Dhaka (Dhaka Sadar)

Salary: Negotiable

Experience:

• 8 to 10 years
• The applicants should have experience in the following business area(s): IT Enabled Service, Electronic Equipment/Home Appliances

• Bachelor of Business Administration (BBA) in Marketing
• Master of Business Administration (MBA) in Marketing

• 8 to 10 years
• The applicants should have experience in the following business area(s): IT Enabled Service, Electronic Equipment/Home Appliances

• Age 30 to 40 years
• Only Male

Position: Channel Manager-Home Appliances

Job Summary:

The Channel Sales Manager will drive sales growth through a strong network of distributors, dealers, and retail partners in the home appliances segment. This role focuses on expanding market reach, ensuring product availability, and strengthening relationships with channel partners to achieve revenue targets.

Key Responsibilities:

• Develop and implement the regional/divisional sales strategy in alignment with the company’s overall objectives and market conditions.

• Conduct market research and analysis to identify sales opportunities, customer needs, and competitor activities.

• Collaborate with the sales team to set sales targets and develop action plans to achieve them.

• Set clear sales targets and monitor their performance.

• Develop and maintain strong relationships with distributors and channel partners within the assigned area.

• Monitor and evaluate the performance of distributors, ensuring compliance with agreed terms and conditions.

• Identify opportunities to expand the distribution network and establish new dealers to drive business growth.

• Analyze sales data and market trends to forecast future sales volumes and identify areas for improvement.

• Prepare regular sales reports and presentations for management, highlighting key performance indicators, market insights, and action plans.

• Build and maintain relationships with key customers and clients, ensuring their satisfaction and loyalty.

• Collaborate with the marketing team to develop promotional campaigns and sales support materials.

• In-depth knowledge of local AC manufacturing factories in Bangladesh, with the ability to accurately connect with key decision-makers in factories to establish efficient supply chains and collaboration relationships.

Key Skills:

• Channel Development & Distribution Management

• Dealer Relationship Management

• Retail Execution & Merchandising

• Sales Forecasting & Demand Planning

• Negotiation & Influencing Skills

• Market Intelligence & Competitor Analysis

• Communication & Team Coordination

KPIs / Performance Metrics:

• Sales revenue and target achievement (%)

• Market share growth in assigned territory

• Distributor/dealer network expansion

• Product availability & retail coverage

• Sell-in vs. sell-out performance

• Inventory turnover and aging

• Effectiveness of trade promotions

Work Environment:

• Field-intensive role with frequent travel to dealer and distributor locations

• Close coordination with marketing, supply chain, and after-sales service teams

Qualifications & Requirements:

• Bachelor’s degree in business administration, Marketing, or related field (MBA preferred)

• 10 years of experience with well-known local ac brands in Bangladesh (such as Gree, Haier, Vision, Butterfly, Elite, etc.), with a deep understanding of local market dynamics and customer behavior.

• Strong experience in distributor/dealer management

• Proven track record of achieving sales targets in a competitive market

• Knowledge of local market dynamics and retail landscape

• Willingness to travel extensively

• Good at Microsoft Word & Microsoft Excel

Employment Status: Full Time

Gender: Only Male

Job Location: Dhaka