Associate Manager, Brands and Digital Media

Job Description

Title: Associate Manager, Brands and Digital Media

Company Name: BRAC Bank Limited

Vacancy: Not specific

Job Location: Anywhere in Bangladesh

Employment Status: Full-time

Educational Requirements:
∎ Graduate from a reputed institution;

Experience Requirements:
∎ 3 to 4 year(s)

Job Responsibilities:
∎ Research and analyze consumer behavior, market trends, and competitor activities;
∎ Develop and implement strategies that resonate with the target market;
∎ Plan and execute brand marketing initiatives mostly on digital channels;
∎ Build brand awareness and increase brand value through engagement initiatives;
∎ Lead the in-house creative team and coordinate with outsourced agencies;
∎ Collaborate with different teams such as retail, SME, corporate, digital transformation etc.
∎ Measure and report on campaign performance and assessing KPIs and ROI;
∎ Oversee the design and production of creative collaterals - advertisements, promotional materials, and in-app campaigns;
∎ Manage digital media ecosystem of BRAC Bank, including Social Media, Owned Media, Google, Online News Portals and In-App advertisement.

Additional Requirements:
∎ Minimum 3-4 years of working experience in developing brand and marketing strategies and execution;
∎ Experience in digital media buying, campaign management, and social media marketing;
∎ A creative thinker with innovation and a sense of business and digital understanding;
∎ Strong research, analytical and negotiation skills;
∎ Self-propelled, proficient in customer-centricity, team player, and capability to meet deadlines;

Job Source: Bdjobs.com Online Job Posting.

Application Deadline: 27 Nov 2021

Company Information:
∎ 15 Nov 2021
∎ BRAC Bank Limited
∎ Business : BRAC Bank Limited, pioneer in SME Banking, delivers a full array of banking services to individuals as well as business entities. With a network of 184 Branches, over 460 ATMs, 448 SME Unit Offices and 229 remittance delivery points, the Bank has unmatched reach to provide a comprehensive range of solutions to serve millions.

Category: Bank/Non-Bank Fin. Institution

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