Assistant Vice President(AVP)- Marketing

Job Description

Title: Assistant Vice President(AVP)- Marketing

Company Name: Eastern Insurance Company Ltd.

Vacancy: 12

Age: 30 to 35 years

Job Location: Anywhere in Bangladesh

Salary: Tk. 100000 (Monthly)

Experience:

• 5 to 7 years
• The applicants should have experience in the following business area(s): Banks, Insurance

• Bachelor of Business Administration (BBA) in Marketing
• Master of Business Administration (MBA) in Marketing
• University of Dhaka,IBA, Dhaka University students will get preference

Candidate with taining on relevanyt Marketing topic will get preferance.

• 5 to 7 years
• The applicants should have experience in the following business area(s): Banks, Insurance

• Age 30 to 35 years
• Only Male

 ·         Candidate must have the connectivity with the educational institutions.·         Regional based connectivity with the educational institution & hospital will get preferences.

 We are seeking an experienced Marketing AVP to promote new insurance products in the market. The role involves developing go-to-market strategies, conducting market research, creating campaigns, and driving brand awareness to ensure successful adoption and growth.

·         Market Research & Analysis:

·         Conduct competitor analysis, customer segmentation, and market trends to identify opportunities.

·         Define target audience and positioning strategy for the new product.

·         Go-to-Market Strategy:

·         Develop and execute comprehensive launch plans (digital, offline, B2B/B2C).

·         Create unique value propositions and messaging for the product.

·         Collaborate with sales, product development, and underwriting teams to align strategy.

·         Campaign Development:

·         Design and manage marketing campaigns (digital ads, social media, content, events, PR).

·         Develop promotional materials (brochures, presentations, landing pages, videos).

·         Implement lead generation and nurturing strategies.

·         Brand Awareness & Engagement:

·         Position the product as innovative, trustworthy, and customer-centric.

·         Build partnerships with agencies, brokers, and distribution channels.

·         Manage public relations and media outreach.

·         Performance Tracking & Reporting:

·         Measure campaign ROI and KPIs (leads, conversions, brand reach).

·         Provide insights to improve marketing effectiveness.

• Mobile bill,Provident fund,Weekly 2 holidays,Gratuity,Insurance
• Salary Review: Yearly

Transport facilities will be available for the suitable candidates from the day of joining.