Assistant General Manager (AGM), Dealer Sales

Job Description

Title: Assistant General Manager (AGM), Dealer Sales

Company Name: Renowned Electronics Manufacturing Company

Vacancy: 01

Age: 35 to 45 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• 10 to 12 years
• The applicants should have experience in the following business area(s): Manufacturing (Light Engineering and Heavy Industry), Group of Companies

• Bachelor of Business Administration (BBA)
• Master of Business Administration (MBA)

• BBA/MBA (preferably in Marketing) from a reputed university

• 10 to 12 years
• The applicants should have experience in the following business area(s): Manufacturing (Light Engineering and Heavy Industry), Group of Companies

• Age 35 to 45 years

• Skills: Strong leadership capabilities, excellent analytical skills for data-driven decision-making, superior negotiation skills, and a deep understanding of channel distribution dynamics.

Job Overview: We are looking for a seasoned sales professional with a proven track record in the consumer electronics/durable industry to take full ownership of our dealer channel performance. The AGM will be responsible for expanding the primary network, but crucially, must possess the strategic acumen to drive "secondary sales" (sell-out from dealer to consumer), ensure robust collections, and lead a large field force of Zonal Managers and Field Officers to achieve market dominance.

Key Responsibilities:

Dealer Network Expansion & Management:

• Identify untapped markets and appoint new, financially sound dealers to increase geographical footprint.
• Build and maintain strong, profitable relationships with key dealer partners across the regions.

Driving Secondary Sales (Activation):

• Shift focus from mere primary billing to actual secondary stock movement. Develop and execute ground-level strategies to accelerate sell-out from dealer showrooms.
• Monitor dealer inventory health and ensure faster rotation of stocks through effective trade schemes and activation programs.

Receivables Management (Collection):

• Take full responsibility for timely collections from dealers.
• Ensure strict adherence to company credit policies and maintain a healthy cash flow by minimizing overdue outstanding.

Field Force Leadership:

• Directly manage, mentor, and monitor the performance of Zonal Managers (ZMs) and Field Officers (FOs).
• Set clear targets (KRA/KPIs) for the field team and ensure daily monitoring of sales activities and market visits.
• Conduct regular training and review meetings to uplift team capability and morale.