Trade Marketing Manager

Job Description

Title: Trade Marketing Manager

Company Name: Arla Foods Bangladesh Limited

Vacancy: Not specific

Job Location: Dhaka

Employment Status: Full-time

Educational Requirements:
∎ BBA/MBA (preferably from Marketing background) from any public/private university.

Experience Requirements:
∎ At least 8 year(s)

Job Responsibilities:
∎ Develop trade marketing strategies aligned with the brand strategy, to pursue company and category objectives.
∎ Work as critical junction between Sales and Marketing functions to generate the most effective commercial outcome for the organization.
∎ Drives development and execution of Channel strategy and tactics for Arla Bangladesh.
∎ Do the necessary analyses and lead action on Assortment, Shelf/merchandising, Promotions and Price by appropriate in-store and in-market activities according to customer mission.
∎ Drive category value by right promotion, placement, visibility and activities.
∎ Develops and own the guidelines for POP Strategy by category, segment, customer, objective.
∎ Develop and implement innovative and effective visibility and merchandising solutions.
∎ Develop strategy and plans to facilitate trade loyalty and advocacy toward Arla Foods Bangladesh
∎ Track and observe competition pricing, activities and campaigns with sales team and update to relevant stakeholders and propose plan in the light of competitive landscape and market dynamics.
∎ Develops customer, category, channel, activity specific analyses and argumentations to BAM and/or customers in order to drive Arla Foods category growth.
∎ Ensures customer and shopper insights and develops execution plan for launches and BAU.
∎ Responsible for the collation, synthesis and dissemination of insights on shopper/customers, consumer, retailer from multiple sources and assist Brand, Sales & RTM teams to take appropriate strategy and execution.
∎ Lead Promotional Performance meetings.
∎ Partner with Sales to develop training modules and contents to facilitate trade marketing skills of the frontline team.
∎ Pursue solutions for product preservations and reduce damage from retail store.
∎ Develop both Short and Long term Trade Marketing plan in aligning the Brand and Sales team; and leading the team to execute accordingly.
∎ Owning yearly trade marketing budget, effective and efficient utilization of it, to drive target achievement.
∎ Role playing in different cross functional projects as a key contributor.

Additional Requirements:
∎ More than 8 years' experience in Sales and Marketing including at least 3 years in Trade Marketing.
∎ First hand working experiences multiple innovation projects - from ideation to commercialization.
∎ Experience working in a team environment with cross-functions collaboration.
∎ Proven experience in Customer, Trade Channel, Promotion, Engagement management including ideation to execution with positive financial and business outcome.
∎ Experience in team management - recruitment, development, task management.

Salary: Negotiable

Compensation & Other Benefits:
∎ Festival Bonus
∎ Performance Bonus
∎ Provident Fund
∎ Gratuity
∎ Group Life Insurance and Hospitalization benefit including OPD

Job Source: Bdjobs.com Online Job Posting.

Application Deadline: 18 Nov 2023

Company Information:
∎ 4 Nov 2023
∎ Arla Foods Bangladesh Limited
∎ Business : Dairy Food Products

Category: Marketing/Sales

: Only short-listed candidates will be called for the interview through standard recruitment process. Arla Foods Bangladesh reserves the right to accept or reject any application without assigning any reason whatsoever.