Job Description
Title: Sr. Executive - SEO
Company Name: US-Bangla Airlines(OTA)
Vacancy: --
Age: at least 25 years
Location: Dhaka (Banani)
Minimum Salary: Negotiable
Experience:
∎ At least 3 years
∎ The applicants should have experience in the following business area(s):Advertising Agency, Airline, Group of Companies
Published: 19 Jan 2025
Education:
∎ Bachelor’s degree in Marketing, IT, Computer Science, or a related field.
∎ Bachelor’s degree in Marketing, IT, Computer Science, or a related field.
Requirements:
Additional Requirements:
∎ Age at least 25 years
∎ 3+ years of experience specializing in Technical SEO and Off-Page SEO.
∎ Proficiency in SEO tools such as Google Analytics 4, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, and others.
∎ Strong knowledge of HTML, CSS, and website development best practices.
∎ Experience optimizing for Core Web Vitals and site speed improvements.
∎ Expertise in link-building strategies and backlink analysis.
∎ Strong analytical and problem-solving skills.
∎ Excellent communication and teamwork abilities.
∎ Proactive and detail-oriented with a passion for continuous learning.
∎ Experience:
∎ 3+ years of experience specializing in Technical SEO and Off-Page SEO.
∎ Technical Skills:
∎ Proficiency in SEO tools such as Google Analytics 4, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, and others.
∎ Strong knowledge of HTML, CSS, and website development best practices.
∎ Experience optimizing for Core Web Vitals and site speed improvements.
∎ Expertise in link-building strategies and backlink analysis.
∎ Soft Skills:
∎ Strong analytical and problem-solving skills.
∎ Excellent communication and teamwork abilities.
∎ Proactive and detail-oriented with a passion for continuous learning.
Responsibilities & Context:
∎ Conduct comprehensive technical SEO audits and implement recommendations to improve website health.
∎ Optimize website architecture, URL structure, and navigation for better crawlability and indexing by search engines.
∎ Manage and optimize robots.txt, XML sitemaps, canonical tags, and hreflang attributes.
∎ Improve site speed and performance by addressing Core Web Vitals and other technical metrics.
∎ Implement structured data (Schema.org) to enhance search visibility through rich snippets.
∎ Monitor and resolve crawl errors, broken links, and other technical issues using tools like Google Search Console and Screaming Frog.
∎ Develop and execute off-page strategies to build high-quality backlinks, including outreach, guest posting, and partnerships.
∎ Identify and collaborate with authoritative websites for link-building opportunities.
∎ Monitor backlink profiles to ensure quality and disavow toxic links if necessary.
∎ Research competitors’ backlink strategies and identify potential opportunities for improvement.
∎ Analysis and Reporting:
∎ Conduct keyword research to identify opportunities and align with business goals.
∎ Track and report SEO performance using tools such as Google Analytics 4, Ahrefs, SEMrush, and Moz.
∎ Provide actionable insights and recommendations based on analytics and data trends.
∎ Collaborate with developers, content creators, and designers to ensure SEO best practices are followed in website updates and new content.
∎ Stay informed about search engine algorithm updates and adjust strategies accordingly.
∎ Provide SEO training and guidance to internal teams as needed.
∎ Firsttrip Ltd. a sister concern of US-Bangla Airlines is looking for a highly skilled SEO Expert specializing in Technical SEO and Off-Page SEO to enhance our website’s visibility and authority in search engine rankings. The ideal candidate will focus on optimizing website performance, ensuring robust technical foundations, and building high-quality backlinks through strategic off-page activities. This role requires an analytical mindset, technical expertise, and a proactive approach to staying updated with SEO trends and algorithm changes.
∎ Key Responsibilities:
∎ Technical SEO:
∎ Conduct comprehensive technical SEO audits and implement recommendations to improve website health.
∎ Optimize website architecture, URL structure, and navigation for better crawlability and indexing by search engines.
∎ Manage and optimize robots.txt, XML sitemaps, canonical tags, and hreflang attributes.
∎ Improve site speed and performance by addressing Core Web Vitals and other technical metrics.
∎ Implement structured data (Schema.org) to enhance search visibility through rich snippets.
∎ Monitor and resolve crawl errors, broken links, and other technical issues using tools like Google Search Console and Screaming Frog.
∎ Off-Page SEO:
∎ Develop and execute off-page strategies to build high-quality backlinks, including outreach, guest posting, and partnerships.
∎ Identify and collaborate with authoritative websites for link-building opportunities.
∎ Monitor backlink profiles to ensure quality and disavow toxic links if necessary.
∎ Research competitors’ backlink strategies and identify potential opportunities for improvement.
∎ Analysis and Reporting:
∎ Conduct keyword research to identify opportunities and align with business goals.
∎ Track and report SEO performance using tools such as Google Analytics 4, Ahrefs, SEMrush, and Moz.
∎ Provide actionable insights and recommendations based on analytics and data trends.
∎ Collaboration and Strategy:
∎ Collaborate with developers, content creators, and designers to ensure SEO best practices are followed in website updates and new content.
∎ Stay informed about search engine algorithm updates and adjust strategies accordingly.
∎ Provide SEO training and guidance to internal teams as needed.
Compensation & Other Benefits:
∎ Weekly 2 holidays, Insurance
∎ Salary Review: Yearly
∎ Lunch Facilities: Full Subsidize
∎ Festival Bonus: 2
Workplace:
∎ Work at office
Employment Status: Full Time
Job Location: Dhaka (Banani)
Company Information:
∎ US-Bangla Airlines(OTA)
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 22 Jan 2025
Category: Marketing/Sales
