Job Description
Title: Specialist - Digital Media Buying and Planning
Company Name: US-Bangla Airlines(OTA)
Vacancy: 2
Age: at least 27 years
Location: Dhaka (Banani)
Minimum Salary: Negotiable
Experience:
∎ At least 3 years
∎ The applicants should have experience in the following business area(s):Advertising Agency, Airline, Group of Companies
Published: 19 Jan 2025
Education:
∎ Bachelor’s degree in Marketing, Advertising, Business, or a related field.
∎ Bachelor’s degree in Marketing, Advertising, Business, or a related field.
Requirements:
Additional Requirements:
∎ Age at least 27 years
∎ Proficiency in Meta Ads, Google Ads, and other leading ad platforms.
∎ In-depth knowledge of Google Analytics 4, Google Tag Manager, Clevertap, and Mixpanel.
∎ Expertise in conversion tracking, pixel implementation, and audience segmentation.
∎ Proven ability to manage multiple client accounts and deliver results under tight deadlines.
∎ Strong understanding of diverse industries and how to tailor campaigns accordingly.
∎ Excellent data analysis and reporting capabilities.
∎ Innovative thinker with a knack for testing and refining campaign strategies.
∎ Exceptional communication and interpersonal skills.
∎ Ability to thrive in fast-paced, dynamic environments.
∎ Experience: 3+ years in digital media buying/planning with a strong preference for candidates with digital media agency experience.
∎ Technical Expertise:
∎ Proficiency in Meta Ads, Google Ads, and other leading ad platforms.
∎ In-depth knowledge of Google Analytics 4, Google Tag Manager, Clevertap, and Mixpanel.
∎ Expertise in conversion tracking, pixel implementation, and audience segmentation.
∎ Agency Experience:
∎ Proven ability to manage multiple client accounts and deliver results under tight deadlines.
∎ Strong understanding of diverse industries and how to tailor campaigns accordingly.
∎ Analytical & Creative Skills:
∎ Excellent data analysis and reporting capabilities.
∎ Innovative thinker with a knack for testing and refining campaign strategies.
∎ Soft Skills:
∎ Exceptional communication and interpersonal skills.
∎ Ability to thrive in fast-paced, dynamic environments.
Responsibilities & Context:
∎ Develop and implement strategic media plans tailored to business objectives, target audiences, and budget constraints.
∎ Lead campaign execution and optimization across Meta Ads (Facebook, Instagram), Google Ads, and other platforms.
∎ Apply insights from prior agency experience to maximize reach, engagement, and ROI.
∎ Build strong vendor relationships and negotiate terms when necessary.
∎ Oversee the end-to-end setup, execution, and monitoring of paid digital campaigns.
∎ Continuously optimize campaigns by testing creatives, refining audience targeting, and adjusting bids.
∎ Stay updated on platform updates and emerging trends to maintain a competitive edge.
∎ Use tools like Google Analytics 4, Google Tag Manager, Clevertap, and Mixpanel for tracking and performance analysis.
∎ Design and implement tracking mechanisms for conversion events and KPIs.
∎ Generate actionable insights from campaign data and produce detailed performance reports for stakeholders.
∎ Partner with creative, content, and marketing strategy teams to develop impactful campaigns.
∎ Leverage agency experience to introduce innovative approaches and optimize processes.
∎ Identify and recommend new tools, technologies, and platforms to enhance campaign effectiveness.
∎ Firsttrip Ltd. a sister concern of US-Bangla Airlines is seeking results-oriented Digital Media Buying and Planning Specialist with a proven background in digital media agency environments. This role will lead paid media campaigns across platforms such as Meta (Facebook, Instagram), Google Ads, and other digital channels. The ideal candidate will leverage their expertise in tools such as Google Analytics 4, Google Tag Manager, Clevertap, and Mixpanel to optimize performance and deliver measurable results.
∎ Key Responsibilities:
∎ Media Planning & Buying:
∎ Develop and implement strategic media plans tailored to business objectives, target audiences, and budget constraints.
∎ Lead campaign execution and optimization across Meta Ads (Facebook, Instagram), Google Ads, and other platforms.
∎ Apply insights from prior agency experience to maximize reach, engagement, and ROI.
∎ Build strong vendor relationships and negotiate terms when necessary.
∎ Campaign Management:
∎ Oversee the end-to-end setup, execution, and monitoring of paid digital campaigns.
∎ Continuously optimize campaigns by testing creatives, refining audience targeting, and adjusting bids.
∎ Stay updated on platform updates and emerging trends to maintain a competitive edge.
∎ Analytics and Insights:
∎ Use tools like Google Analytics 4, Google Tag Manager, Clevertap, and Mixpanel for tracking and performance analysis.
∎ Design and implement tracking mechanisms for conversion events and KPIs.
∎ Generate actionable insights from campaign data and produce detailed performance reports for stakeholders.
∎ Collaboration and Strategy:
∎ Partner with creative, content, and marketing strategy teams to develop impactful campaigns.
∎ Leverage agency experience to introduce innovative approaches and optimize processes.
∎ Identify and recommend new tools, technologies, and platforms to enhance campaign effectiveness.
∎
Compensation & Other Benefits:
∎ Insurance, Weekly 2 holidays
∎ Lunch Facilities: Full Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2
Workplace:
∎ Work at office
Employment Status: Full Time
Job Location: Dhaka (Banani)
Company Information:
∎ US-Bangla Airlines(OTA)
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 22 Jan 2025
Category: Media/Advertisement/Event Mgt.
