Sr. Executive, Email Marketing & Digital Promotion

Job Description

Title: Sr. Executive, Email Marketing & Digital Promotion

Company Name: E. B. Solutions Ltd.

Vacancy: Not specific

Job Location: Dhaka (Dhanmondi)

Employment Status: Full-time

Educational Requirements:
∎ Bachelor of Business Administration (BBA) in any discipline, Master of Business Administration (MBA) in Marketing is preferred
∎ Preferred Professional Certification: Professional certification in ECommerce or Digital Marketing is preferable

Experience Requirements:
∎ At least 3 year(s)

Job Responsibilities:
∎ Developing & executing email and digital marketing strategies that align with the company's overall marketing goals with a clear understanding of the target audience and creating content that resonates with them.
∎ Creating email and digital campaigns that are visually appealing, engaging, and effective, including writing compelling subject lines, designing email templates, and creating ad copies and graphics that drive conversions.
∎ Managing the email and digital lists to ensure that they are up-to-date & subscribers have given permission to receive emails along with a good understanding of email regulations, such as GDPR and CAN-SPAM, and ensure compliance.
∎ Tracking and analyzing the performance of email and digital campaigns including open rates, click-through rates, conversion rates, and ROI for continually refining and improving email and digital marketing strategies.
∎ Collaborating with other teams such as sales and content marketing to ensure that email and digital campaigns are aligned with other marketing efforts & working with designers and developers to create landing pages and other assets.
∎ Staying up-to-date with the latest email and digital marketing trends and best practices including attending conferences, networking with other email and digital marketers, and reading industry blogs and publications.
∎ Identify challenges and insights, optimize performance based on the senses, evaluate emerging technologies affecting the industry, and provide leadership for the adoption where appropriate.

Additional Requirements:
∎ Age at least 28 years
∎ Excellent understanding of digital promotion marketing concepts & best practices
∎ Experience with social media, email campaigns, and SEO/SEM
∎ Working & perfect knowledge of ad serving tools & web analytics tools
∎ Better skills and experience in creative content writing
∎ Analytical mindset and critical thinking
∎ Excellent communication and interpersonal skills
∎ Experience in MailChimp is preferred

Salary: Negotiable

Compensation & Other Benefits:
∎ Mobile bill, Provident fund, Weekly 2 holidays
∎ Lunch Facilities: Full Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2

Job Source: Bdjobs.com Online Job Posting.

Application Deadline: 22 Mar 2023

Company Information:
∎ 22 Feb 2023
∎ E. B. Solutions Ltd.
∎ Address : Rangs Fortune Square, House 32 (7th & 8th Floor), Road 2, Dhanmondi,Dhaka-1205, Bangladesh
∎ Web : www.ebsbd.com
∎ Business : EBS is a Telecom VAS & digital products company improving people’s lives through technology. Focusing on strategy, experience design, development and systems integration, our work is hinged on five key values: Transparency, Resilience, Problem-solving, Energy, and Curiosity. We have a reputation for innovation and creating long-term partnerships with customers across Asia. Our People are our culture and that is what makes us unique.

Category: Marketing/Sales

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