Specialist – Digital & Performance

Job Description

Title: Specialist – Digital & Performance

Company Name: Singer Bangladesh Limited

Vacancy: --

Age: Na

Job Location: Dhaka (GULSHAN 2)

Salary: --

Experience:

• At least 4 years
• The applicants should have experience in the following business area(s): Telecommunication, Manufacturing (FMCG), Advertising Agency, Multinational Companies, Group of Companies

• Bachelor of Business Administration (BBA) in Marketing

• At least 4 years
• The applicants should have experience in the following business area(s): Telecommunication, Manufacturing (FMCG), Advertising Agency, Multinational Companies, Group of Companies

Experience Requirements

• 4–5 years of hands-on experience in digital marketing and performance media.

• Proven experience managing campaigns across Meta Ads, Google Ads, YouTube, Programmatic platforms.

• Strong exposure to ROI-driven and revenue-focused digital initiatives.

Technical & Functional Competencies

• Strong knowledge of full-funnel digital marketing strategy.

• Expertise in performance marketing metrics (ROAS, CPC, CPM, CPA, CTR, Conversion Rate, LTV).

• Hands-on experience with: Meta Ads Manager, Google Ads & Google Analytics,

• Experience in geo-targeted and hyper-local campaign execution.

• Familiarity with AI-driven marketing tools, automation platforms, and predictive analytics.

Additional Requirements

• Strong business acumen

• Digital Media Planning & Strategy

• Analytical & data-driven mindset

• Post-Campaign Performance Analysis & Reporting

• Budget Planning & Media Efficiency Optimization

• Cross-functional collaboration

• Adaptability to fast-paced retail environment

Job Purpose

The Marketing Specialist – Digital & Performance will be responsible for planning, executing, and optimizing integrated digital marketing initiatives to drive business growth across Singer | Beko’s retail network and e-commerce platform. The role focuses on performance marketing, media efficiency, AI-driven solutions, and data-led decision-making to ensure measurable ROI and sales impact.

Key Responsibilities

1. Digital Media Planning & Execution

• Develop and implement full-funnel digital media plans aligned with annual marketing calendar and sales priorities.

• Integrate digital campaigns with retail, dealer, and e-commerce initiatives to ensure unified consumer engagement.

• Plan geo-targeted and hyper-local media campaigns to support retail stores and priority sales clusters.

• Coordinate with agencies to ensure timely campaign launch and optimization.

2. Performance Marketing & Revenue Growth

• Execute performance-driven campaigns across Meta, Google, YouTube, Programmatic, and other relevant platforms.

• Monitor and optimize KPIs including ROAS, CPC, CPM, CPA, conversion rate, and revenue contribution.

• Drive online sales, lead generation, and retail footfall through targeted digital initiatives.

• Optimize media budget allocation to ensure maximum cost efficiency and business return.

3. E-Commerce Integration

• Collaborate with the e-commerce team to increase website traffic and improve conversion rates.

• Implement remarketing and customer journey strategies to reduce drop-offs and enhance purchase completion.

• Support tracking, pixel implementation, and funnel performance monitoring.

4. Post-Campaign Performance Analysis

• Conduct detailed post-campaign performance evaluations linking media metrics with business outcomes.

• Prepare performance dashboards and present insights to management.

• Generate data-driven recommendations for continuous improvement.

5. AI-Driven Media & Marketing Solutions

• Implement AI-based targeting, automation, and predictive optimization tools.

• Utilize advanced analytics for audience segmentation, attribution modeling, and forecasting.

• Continuously explore innovative digital tools to strengthen competitive advantage.

6. Stakeholder & Agency Management

• Liaise with internal teams (Sales, Product, Trade Marketing, Creative) for integrated campaign execution.

• Ensure transparency in billing, reporting, and agency performance management.

• Maintain strong coordination with regional and local stakeholders when required.

• Provident fund,Medical allowance,Performance bonus,Insurance,Profit share,Gratuity
• Salary Review: Yearly
• Festival Bonus: 2

• LFA

• Hospitalization benefit as per policy.