Senior Officer, Brand Management & Communication, Skills Development Programme

Job Description

Title: Senior Officer, Brand Management & Communication, Skills Development Programme

Company Name: BRAC

Vacancy: --

Age: At least 23 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• At least 1 year

Bachelor degree preferably in Mass Communication & Journalism, International Relations, Marketing, Social Science from any reputed university.

• At least 1 year

• Age At least 23 years

Experience Requirements:

• A minimum of 1 year of combined experience in editorial/content development and marketing/campaign management is preferred. However, fresh graduates are also encouraged to apply.

Additional Requirements:

• Good knowledge of strategic communication, branding, marketing, content creation, campaign planning, media relations, digital communication, event management, and communication analysis.
• Skilled in campaign planning, content development, stakeholder and vendor coordination, data analysis, AI tools. Proficiency in Microsoft and Canva.
• Strong communication, teamwork, leadership, problem-solving, creativity, adaptability, and decision-making skills both English and Bangla.

BRAC is an international development organisation founded in Bangladesh that partners with over 100 million people living with inequality and poverty globally to create sustainable opportunities to realise potential. Working at brac is not like any other job. It is a platform where you can bring about real change for people who need it the most. We are not just dreaming of a better world, we are building it. Join us to find the way.

In 2007, Bangladesh faced a demographic dividend with 1.6 million youth lacking education, employment, or training. To address this, BRAC launched an apprenticeship program for school dropouts, which officially evolved into the BRAC Skills Development Programme (SDP) in 2015. Today, SDP spans 26 projects offering market-aligned skills, entrepreneurship training linked with microfinance, and career counseling. Aligning with national policies and UN SDGs, the program promotes deep inclusivity, even adapting to 100% online training during the COVID-19 pandemic. To date, SDP has empowered over 428,000 marginalized individuals—including women, disabled, and transgender people. With a high job placement rate, the program has proven to be a transformative socio-economic force, successfully reducing child marriage, boosting household incomes, and supporting a prosperous future for Bangladesh.

Job Purpose:

The Senior Officer, Brand Management & Communication will be responsible strengthen the organization`s brand visibility and reputation by planning, coordinating, and executing integrated brand communication strategies in line with the annual communication roadmap. The role will develop and manage engaging content across internal and external communication channels, coordinate with cross-functional teams and external partners, and ensure the effective implementation, monitoring, and evaluation of communication campaigns and events to enhance stakeholder engagement and organizational impact. It is a contractual position.

Key Responsibilities:

• Develop integrated brand campaigns, event calendars, and communication plans aligned with the annual communication roadmap.

• Prepare annual content calendars and thought leadership plans for internal, external, and media communication channels.

• Coordinate the planning and execution of regular social media content by collaborating with design teams, consultants, partner agencies, studios, media buying teams, and call center resources.

• Supervise the collection of field stories, interviews, and case studies to develop engaging content, including reels, blogs, articles, scripts, press releases, and other communication materials.

• Lead stakeholder coordination to develop and design communication materials, including briefing documents, concept notes, newsletters, and campaign assets.

• Ensure the effective implementation of communication strategies and campaigns in compliance with organizational guidelines and brand standards.

• Monitor and evaluate campaign and event performance by analyzing results and preparing performance reports with actionable insights.

• Support communication activities through travel across Bangladesh, as required, ensuring compliance with organizational safety and security protocols.

Safeguarding Responsibilities:

• Ensure the safety of Programme Participants, people who come into contact with the organisation and team members from any harm, abuse, neglect, harassment and exploitation including sexual exploitation and abuse (SEA) to achieve the programme`s goals of safeguarding implementation. Act as a key source of support, guidance and expertise on safeguarding for establishing a safe working environment.

• Practice, promote and endorse the issues of safeguarding policy among team members and ensure the implementation of safeguarding standards in every course of action.

• Follow the safeguarding reporting procedure in case any reportable incident takes place and encourage others to do so.

Festival Bonus, Health and Life Insurance, and others as per policy.