Senior Marketing Specialist

Job Description

Title: Senior Marketing Specialist

Company Name: Niduslab

Vacancy: 3

Age: 23 to 40 years

Job Location: Dhaka

Salary: Negotiable

Experience:

Published: 2026-04-13

Application Deadline: 2026-05-12

Education:

• Bachelor of Business Administration (BBA) in Marketing
• Master of Business Administration (MBA)
• Bachelor of Business Studies (BBS)
• Bachelor/Honors

• Age 23 to 40 years

About NidusLab

NidusLab is a premium technology company delivering cutting-edge software development, application development, web development, and AI-driven solutions. In addition to providing full-scale digital services, NidusLab develops innovative in-house products designed to solve real-world challenges:

• NidusTime: An all-in-one HR management platform offering time tracking, task management, payroll, recruitment, and workforce automation.

• NidusJob: An AI-integrated job search platform that redefines how candidates and employers connect.

• NidusCart: A next-generation eCommerce solution empowering vendors and buyers with seamless, scalable, and customizable digital experiences.

• AZKINC: A global platform connecting consultants from diverse fields—including business & management, career development, health & wellness, life coaching, finance, and education, empowering professionals to reach clients worldwide and deliver transformative results.

At NidusLab, our mission is to deliver future-ready digital solutions that help organizations transform, scale, and thrive in an AI-driven world.

To accelerate brand visibility and customer acquisition, NidusLab is seeking a Senior Marketing Specialist who can craft and execute strategic marketing initiatives while driving measurable business growth.

Position Overview

The Senior Marketing Specialist will be responsible for leading NidusLab & its products' branding, positioning, and customer acquisition efforts across digital and offline channels. This individual will design and implement marketing strategies, manage cross-functional campaigns, and build strong partnerships to expand market presence. The ideal candidate is a results-driven marketer with experience in B2B SaaS and tech marketing, digital growth campaigns, and enterprise client acquisition.

Key Responsibilities:

Strategy & Planning

• Develop and execute comprehensive marketing strategies to drive business growth, meet sales targets, and achieve customer acquisition goals.

• Design go-to-market plans for new product launches and feature rollouts.

• Identify growth opportunities in government tenders, partnerships, and enterprise markets.

Campaign Management

• Lead marketing campaigns across advertising, email, content marketing, events, and social media.

• Manage storytelling and positioning for the NidusLab ecosystem brand across multiple channels.

• Coordinate with product, engineering, sales, and support teams to ensure a unified messaging approach.

Digital Growth & Technology

• Oversee marketing technology integration (CRM, automation, analytics platforms).

• Optimize campaigns using data-driven insights and performance metrics.

• Build and manage lead-generation pipelines to convert prospects into customers.

Business Development

• Drive lead generation, qualification, and deal closures in collaboration with teams.

• Identify and build strategic partnerships with industry players, vendors, and government institutions.

• Participate in tender processes for government contracts and enterprise opportunities.

Qualifications

• Bachelor’s or master’s degree in marketing, Business Administration, or related field.

• 3+ years of proven experience in B2B marketing, preferably in SaaS & tech services.

• Strong knowledge of digital marketing, campaign automation, CRM tools, and analytics.

• Demonstrated success in lead generation, customer acquisition, partnership, and sales enablement.

• Excellent skills in strategic planning, storytelling, and cross-functional collaboration.

• Familiarity with government tender participation is a plus.

Key Competencies

• Strategic and analytical thinker with execution focus.

• Strong leadership and project management skills.

• Excellent communication and presentation abilities.

• Ability to work in a fast-paced startup environment.

• Passion for innovation, branding, and customer success.

What We Offer

• Competitive salary and performance-based incentives (if applicable)

• Opportunity to shape the marketing foundation of a growing Tech brand.

• A dynamic and innovative work environment.

• Career growth & development opportunities.

• Weekly holiday day, Performance bonuses, Sick Leave, Annual Leave and Festival bonus.