Senior Marketing Specialist

Job Description

Title: Senior Marketing Specialist

Company Name: Executive Study Abroad

Vacancy: --

Age: Na

Job Location: Dhaka (Banani)

Salary: Negotiable

Experience:

• 4 to 5 years
• The applicants should have experience in the following business area(s): Immigration and Education Consultancy Service

• Bachelor of Business Studies (BBS) in Marketing
• Master of Business Administration (MBA) in Marketing

• Bachelors or Master’s degree in Marketing, Business, or a related field.

• 4 to 5 years
• The applicants should have experience in the following business area(s): Immigration and Education Consultancy Service

• Minimum of 4–5 years of progressive experience in marketing, with experience in education consultancy being a significant advantage.
• Strong knowledge of digital marketing tools, platforms, and analytics.
• Excellent verbal and written communication skills in both English and Bangla.
• Creative thinker with strong leadership, strategic planning, and execution abilities.
• Proficient in content writing, social media management, and campaign planning.
• Experience with design tools (e.g., Canva, Adobe Suite) is a bonus.
• Proven ability to multitask and meet deadlines in a fast-paced environment.

Preferred Qualities

• Graduates from top public/private universities.
• High ethical standards, professionalism, and commitment to confidentiality.

About Executive Study Abroad

Established in 2001, Executive Study Abroad (ESA) has been a trusted one-stop solution for Bangladeshi students aspiring to study abroad. With a strong focus on personalized counseling and transparent guidance, ESA proudly represents a diverse portfolio of globally reputed universities across Australia, Canada, Malaysia, the UK, and the USA.

Position Overview

We are looking for a dynamic and experienced Senior Marketing Specialist to lead and execute our marketing strategies. In this role, the ideal candidate shall be instrumental in promoting study abroad opportunities and enhancing our brand visibility. He/she will plan and implement campaigns across various digital and offline channels, manage event promotions, and foster strong relationships with students, schools, and our partner institutions.

Key Responsibilities

• Develop and implement effective marketing campaigns to generate high-quality leads.
• Manage comprehensive digital marketing efforts, including social media, email marketing, paid advertising (Facebook, Google), and SEO.
• Plan, coordinate, and promote education expos, seminars, and university events.
• Oversee the creation of engaging content for promotional materials, our website, social media, and newsletters.
• Analyze campaign performance, track Key Performance Indicators (KPIs), and optimize strategies based on data-driven insights.
• Build and maintain strong relationships with school/university representatives, influencers, and media.
• Provide guidance to the marketing team and coordinate effectively with our counseling and admissions departments.
• Monitor market trends, competitor activities, and student behavior insights to inform strategies.
• Ensure brand consistency across all platforms and marketing materials.
• Any other task assigned by the management

• Salary Review: Yearly
• Festival Bonus: 2

• Competitive salary package.

• Two annual festive bonuses.

• Guaranteed annual salary increment.

• Career progression through regular training and skill development.

• Exposure to leading global universities and industry-standard practices.