Marketing Manager ( Real State )

Job Description

Title: Marketing Manager ( Real State )

Company Name: Grand Raj Properties LTD.

Vacancy: 1

Age: 28 to 36 years

Job Location: Dhaka (Mirpur 2)

Salary: Negotiable

Experience:

• 1 to 4 years
• The applicants should have experience in the following business area(s): Direct Selling/Marketing Service Company, Real Estate

• Bachelor/Honors
• Masters

• 1 to 4 years
• The applicants should have experience in the following business area(s): Direct Selling/Marketing Service Company, Real Estate

• Age 28 to 36 years
• Only Male

• Required Skills for Success Strong understanding of the real estate market and customer behavior.
• Proficiency in digital marketing tools (e.g., Google Analytics, CRM platforms).
• Excellent communication, creativity, and leadership abilities.
• Ability to manage multiple campaigns and meet deadlines

• Strategic Planning Marketing Strategy Development:
• Design marketing plans tailored to the real estate market.
• Identify target audiences for specific properties or projects.
• Market Research: Analyze market trends, customer preferences, and competitors.
• Use insights to adjust marketing strategies and identify opportunities.
• Campaign Execution Digital Marketing: Manage social media platforms, create engaging content, and run paid campaigns on channels like Facebook, Instagram, and LinkedIn. Use SEO, PPC, and email marketing to drive traffic to the company’s website.
• Traditional Marketing: Design brochures, flyers, and advertisements for print media.
• Organize events, such as property launches or open houses.
• Content Creation: Develop compelling property listings, blog posts, and promotional videos.
• Highlight the unique selling points (USPs) of properties through creative storytelling.
• Lead Generation and Sales Support
• Lead Management: Generate and nurture leads through marketing campaigns.
• Work closely with the sales team to align marketing efforts with sales goals.
• CRM Management: Use customer relationship management (CRM) tools to track leads and measure campaign success.
• Brand Development
• Brand Positioning: Create and maintain a strong brand identity for the company.
• Ensure consistency in messaging across all marketing materials.
• Public Relations (PR): Build relationships with media outlets and handle press releases.
• Respond to public and media inquiries about the company or properties.
• Data Analysis and Reporting Performance Tracking: Monitor the effectiveness of marketing campaigns through analytics tools.
• Measure metrics like website traffic, lead conversions, and social media engagement.
• Budget Management: Allocate and monitor the marketing budget effectively. Ensure campaigns provide a strong return on investment (ROI).Team Collaboration
• Cross-Functional Coordination: Collaborate with sales, design, and development teams to ensure cohesive campaigns.
• Communicate property updates and project timelines effectively.
• Vendor Management: Coordinate with photographers, videographers, and advertising agencies.
• Oversee the production of marketing materials.