Title: Marketing Manager
Company Name: Optimum Solution and Services Ltd
Vacancy: 01
Age: 35 to 50 years
Job Location: Dhaka
Salary: Negotiable
Experience:
In-depth knowledge of the digital payment landscape, regulatory mandates (Bangladesh Bank guidelines), and merchant ecosystems.
The Marketing Manager will lead the brand positioning, digital user growth, and merchant acquisition marketing strategies for the EPS payment gateway. You will be responsible for bridging the gap between digital payment solutions and traditional/online merchants across Bangladesh by deploying data-driven campaigns, managing PR, and enhancing B2B/B2C brand visibility.
Formulate and execute comprehensive B2B and B2C marketing strategies tailored for payment gateway services and Fintech solutions.
Drive merchant acquisition campaigns, brand positioning, and digital marketing strategies to scale transaction volume.
Collaborate with commercial banks, MFS providers and corporate partners for co-branding initiatives.