Marketing Manager

Job Description

Title: Marketing Manager

Company Name: Efficient Software Solutions Ltd.

Vacancy: 01

Age: 26 to 35 years

Job Location: Dhaka (DOHS Mirpur)

Salary: Tk. 60000 - 110000 (Monthly)

Experience:

• 3 to 6 years

• Bachelor’s degree (BBA) or Master’s degree (MBA) in Marketing, Business Management, or a related field from a reputed university.

• 3 to 6 years

• Age 26 to 35 years

• Proven experience in generating high-quality leads.

• Hands-on experience with lead funnels, CRM workflows, and Google Ads targeting.

• Has expertise in industry-relevant AI tools. 

  Bonus (Nice-to-Have)

• Google Digital Marketing & E-commerce (Intermediate)/Google Analytics 4 Certification/CXL Certified Growth Marketing Minidegree.

• Prior experience working in construction-adjacent sectors (e.g. Insulation, renewable energy).Familiarity with retrofit CRM platforms, grant application journeys, and homeowner personas in Ireland.

• Understanding of the Irish home energy upgrade market.

𝗥𝗼𝗹𝗲𝘀 𝗗𝗲𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻

A marketing manager is responsible for developing and executing marketing strategies to promote our company's products and services, build brand awareness, and drive sales. They oversee a team of marketing professionals, manage budgets, and analyse campaign performance to ensure objectives are met.

Roles and Responsibilities

• 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗮𝗻𝗱 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴:

• Developing Marketing Strategies: Creating comprehensive marketing plans aligned with overall business goals.

• Market Research: Conducting research to understand target audiences, market trends, and competitor activities.

• Budget Management: Allocating and managing marketing budgets effectively.

• Setting Objectives and KPIs: Establishing measurable goals and key performance indicators for marketing campaigns.

• 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁:

• Overseeing Campaigns: Managing the execution of marketing campaigns across various channels (e.g., digital, social media, email, advertising).

• Content Creation: Ensuring high-quality content is produced for marketing materials, including website, blog, and social media.

• Brand Management: Maintaining brand consistency and positive brand image across all marketing efforts.

• Agency Management: Collaborating with external agencies (e.g., advertising, PR) and managing their performance.

• 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 𝗮𝗻𝗱 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴:

• Performance Tracking: Monitoring and analyzing campaign performance using data analytics tools.

• Reporting Results: Providing regular reports to senior management on campaign effectiveness and ROI.

• Identifying Areas for Improvement: Analyzing campaign results to identify areas for optimization and improvement.

• 𝗧𝗲𝗮𝗺 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁:

• Leading and Motivating: Providing leadership and guidance to the marketing team.

• Delegating Tasks: Assigning tasks and responsibilities to team members.

• Fostering Collaboration: Encouraging teamwork and collaboration within the marketing team.

• 𝗢𝘁𝗵𝗲𝗿 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:

• Staying Updated: Keeping abreast of the latest marketing trends and technologies.

• Building Relationships: Developing and maintaining relationships with key stakeholders.

• Product Launch Support: Assisting with the marketing aspects of new product or service launches.

• Event Planning: Coordinating and managing marketing events and promotions.

• In essence, a marketing manager is a strategic leader who drives the marketing efforts of an organization, ensuring that campaigns are effective, efficient, and aligned with our business objectives.

• Weekly 2 holidays (Saturday and Sunday)

• Work in a flat organization where your voice is always heard

• Provident fund and gratuity facilities

• Performance bonus.

• Salary Review: Yearly

• Two Festival Bonus in a year

• Lunch Facilities: Full Subsidize

• Energy Break Snacks: Full Subsidize

• Unlimited Tea, Coffee & Snacks

• Annual tour and team outings

• Generous casual and sick leave policy

• Paternity and Maternity Leave

• Knowledge-sharing sessions to promote continuous learning·

• Work with a vibrant team and amazing products

• Gym Facilities

• Training and learning materials to improve skills

• Last but not the least, World Class Work Environment with a dynamic, cross-border team