Job Description

Title: Manager – Sales & Marketing

Company Name: Mars Homes Ltd

Vacancy: --

Age: 35 to 45 years

Job Location: Dhaka (GULSHAN 1, Rampura)

Salary: Negotiable

Experience:

• 7 to 10 years
• The applicants should have experience in the following business area(s): Real Estate,Developer

• Master of Business Administration (MBA) in Marketing

• 7 to 10 years
• The applicants should have experience in the following business area(s): Real Estate,Developer

• Age 35 to 45 years

Job Overview:

The Manager – Sales & Marketing at Mars Homes Ltd. is responsible for driving the company's sales and marketing strategies to achieve booking targets and enhance project awareness. The ideal candidate is a dynamic leader with extensive real estate sales, branding, digital marketing, and team management experience. They must be target-driven, customer-focused, and knowledgeable about Bangladesh's land-sharing and premium housing markets.

Key Responsibilities:

Sales Strategy & Execution

·         Develop and implement comprehensive sales strategies to achieve or exceed booking targets for Mars Homes’ residential and commercial projects.

·         Lead and guide the sales team in client negotiations, deal closures, and converting leads into confirmed bookings.

·         Regularly supervise and report on lead generation, client follow-ups, site visits, booking progress, and handover processes.

Marketing & Branding

·         Plan and execute integrated marketing campaigns (online and offline), including project launches, promotions, and lead-generation initiatives.

·         Oversee and optimize digital marketing activities, including social media ads (Facebook), SEO, Google Ads, email marketing, website content management, and landing page optimization.

·         Ensure brand consistency across all communication channels, collaborating closely with the creative team and external agencies.

Client Relationship Management

·         Oversee the entire CRM lifecycle from initial inquiry through booking and final handover.

·         Build and maintain long-term relationships with clients, investors, and landowners to foster loyalty and enhance referral networks.

·         Proactively address client concerns and coordinate with the operations team to ensure customer satisfaction.

Market Research & Positioning

·         Continuously monitor market trends, competitor activities, and pricing strategies to strategically position Mars Homes Ltd.

·         Prepare detailed market performance reports and provide actionable recommendations for improving sales performance and brand positioning.

Team Leadership & Development

·         Recruit, train, and manage a high-performing sales and marketing team.

·         Conduct regular team meetings, performance evaluations, and incentive planning to motivate staff and drive performance.

Qualifications:

·         Bachelor's or Master’s degree in Marketing, Business Administration, or Real Estate Management.

·         Minimum of 7–10 years of proven experience in real estate sales and marketing, with a strong preference for experience in land-sharing or premium apartment projects in Dhaka.

·         Extensive knowledge of digital marketing, customer journey mapping, and CRM systems.

Skills Required:

·         Exceptional leadership, communication, and interpersonal skills.

·         Proven ability in sales closing and negotiations.

·         Proficiency in social media advertising platforms, real estate portals, and digital marketing tools (Meta Ads Manager, Google Analytics, HubSpot CRM).

·         Strategic thinker capable of executing plans effectively and efficiently.

Key Performance Indicators (KPIs):

·         Achievement of monthly and quarterly booking targets.

·         Return on investment (ROI) from marketing campaigns.

·         Cost per qualified lead (CPL).

·         Team performance metrics and conversion ratios.

·         Client satisfaction scores and referral rates.