Digital Marketing Executive

Job Description

Title: Digital Marketing Executive

Company Name: Lubana General Hospital (Pvt.) Ltd.

Vacancy: 1

Age: 25 to 50 years

Job Location: Dhaka (Uttara Sector 13)

Salary: Negotiable

Experience:

• At least 3 years
• The applicants should have experience in the following business area(s): Hospital, Diagnostic Centre

• Bachelor degree in any discipline

• At least 3 years
• The applicants should have experience in the following business area(s): Hospital, Diagnostic Centre

• Age 25 to 50 years

• Proven experience in healthcare marketing.
• Strong understanding of marketing principles and healthcare industry trends.
• Excellent communication and interpersonal skills.
• Ability to manage multiple projects and deadlines.
• Creative thinking with a results-oriented mindset
• SEO
• Graphics Design & Video recording, editing & animation
• Social media management
• Content creation
• Analytics tools
• Event planning
• Public relations
• Market research
• Responding to people's conversations in social or other media.

• Develop and implement comprehensive marketing plans to enhance hospital visibility.

• Design and execute campaigns to attract new patients and retain existing ones.

• Collaborate with healthcare professionals to create targeted marketing content.

• Analyze market trends and adjust strategies accordingly.

• Manage digital marketing initiatives including social media (Facebook, TikTok, real, Instagram, YouTube, LinkedIn, etc.), SEO, and email campaigns, search engines and other online platforms.

• Create, optimize, and monitor paid advertising campaigns (Facebook Ads, Google Ads, YouTube Ads, Display Ads).

• Conduct market research, competitor analysis, and audience insights to refine marketing strategies.

• Analyze campaign performance using tools like Google Analytics, Facebook Insights, and prepare performance reports.

• Analyze campaign performance using tools like Google Analytics, Facebook Insights, and prepare performance reports.

• Manage website updates, landing pages, and ensure user-friendly digital experience.

• Collaborate with the design and content teams to produce high-quality graphics, videos, and copy.

• Monitor trends in digital marketing and apply new tools, techniques, and best practices.

• Manage email marketing campaigns including segmentation, automation, and performance tracking.

• Maintain brand consistency across all digital channels and communications.

• Support lead generation efforts and assist the sales team with marketing materials.

• Coordinate special events, health fairs, and community outreach programs.

• Monitor and report on the effectiveness of marketing efforts.

• Work closely with PR to handle public relations and media communications.

• Provident fund
• Festival Bonus: 2