Assistant Manager / Senior Executive – Brand & Marketing

Job Description

Title: Assistant Manager / Senior Executive – Brand & Marketing

Company Name: Chhuya Agro Products Ltd.

Vacancy: --

Age: Na

Job Location: Dhaka (Uttara)

Salary: Negotiable

Experience:

• 3 to 5 years
• The applicants should have experience in the following business area(s): Agro based firms (incl. Agro Processing/Seed/GM), Poultry, Fisheries, Hatchery, Dairy, Agro based Startup

• Bachelor of Business Administration (BBA) in Marketing
• Master of Business Administration (MBA) in Marketing

• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.

• 3 to 5 years
• The applicants should have experience in the following business area(s): Agro based firms (incl. Agro Processing/Seed/GM), Poultry, Fisheries, Hatchery, Dairy, Agro based Startup

• Experience: 3–5 years of proven experience in Brand Management or Marketing (FMCG, Retail, or Consumer Goods experience is a plus). Experience in Frozen Food business is preferred.

• Technical Skills: Strong understanding of the design process, familiarity with Adobe Creative Suite (Illustrator/Photoshop). Portfolio of work with a wide range of creative projects. Knowledge of layouts, graphic fundamentals, typography, print, and web.

• Execution: A "hands-on" approach with the ability to manage vendors and field teams effectively.

• Communication: Excellent verbal and written communication skills to influence stakeholders at all levels.

Job Context

Chhuya Group is a renowned agro feed manufacturing organization in Bangladesh. ‘Ruposhi Bangla Feed’ is the flagship brand of Chhuya Agro Products Ltd. Chhuya Group is the gold medal winner from Ministry of Fisheries and Livestock for outstanding contribution in Fisheries & Hatchery sector. Chhuya Group also expanding to diverse business conglomerates with quality services and customer satisfaction as well as facilitating employees, learning and development environment for aspiring career growth. We are looking for a dynamic Brand & Marketing professional to lead our 360-degree marketing efforts. You will be responsible for translating brand strategy into actionable campaigns across ATL, BTL, and TTL channels. This role requires a mix of creative vision—overseeing packaging and content design—and operational discipline in managing field activities and activations.

Key Responsibilities

Brand Strategy & Integrated Campaigns (ATL/BTL/TTL)

• Develop and execute comprehensive marketing calendars to increase brand awareness and market share.

• Manage ATL (Above the Line) activities, including media planning for TV, radio, print, or outdoor advertising.

• Lead BTL (Below the Line) initiatives such as trade shows, localized activations, and point-of-sale (POS) branding.

• Integrate TTL (Through the Line) strategies to ensure a seamless brand experience across digital and physical touchpoints.

Field Activities & Activations

• Plan and oversee on-ground field marketing activities, roadshows, and consumer engagement programs.

• Coordinate with regional teams and vendors to ensure high-quality execution and brand consistency in the field.

• Monitor competitor field activities and provide actionable insights to the senior management team.

Creative Oversight & Packaging Design

• Lead the development of marketing collateral, ensuring all content aligns with the brand’s visual identity.

• Collaborate with design teams or agencies to manage packaging design projects, from initial concepts to final print-ready files.

• Ensure all product packaging is compliant with industry regulations and reflects the brand’s premium/value positioning.

Content & Digital Presence

• Brief and supervise the creation of engaging content for social media, websites, and internal communications.

• Manage the production of high-quality assets (video, photography, and copy) for product launches.

Performance Tracking & Budgeting

• Track the ROI of all marketing campaigns and field activities, providing monthly reports on KPIs.

• Manage the marketing budget efficiently, ensuring all projects are delivered on time and within cost constraints.

Why Join Us?

You will have the autonomy to shape the visual and physical presence of our brand in the market. This is a high-visibility role where your field activation and design choices will directly impact on the company’s growth.

• Salary review: Yearly

• Festival bonus: 2

• Mobile allowance

• Provident fund

• Earn leave encashment

• Other admissible benefits as per company policy.