Job Description

Title: Performance Marketer

Company Name: Neo Smile

Vacancy: --

Age: Na

Job Location: Dhaka (GULSHAN 2)

Salary: Negotiable

Experience: --

Published: 2026-02-23

Application Deadline: 2026-03-25

Education:

Requirements: --

Skills Required:

Additional Requirements:

Responsibilities & Context:

Performance Marketing Lead — NeoSmile & RENUE

Who We're Looking For

We need a performance marketer who lives and breathes numbers. Not someone who "runs ads" — someone who obsesses over cost per booked appointment, cost per WhatsApp conversation, cost per qualified lead, and ROAS. Someone who knows when to scale a winner and when to kill a loser without hesitation.

This is a direct revenue-driving role. If that excites you, read on.

What You'll Own

Paid Media You'll manage Meta Ads (Instagram + Facebook), Google Search, YouTube, retargeting campaigns, WhatsApp conversion campaigns, and lead form campaigns across two brands. You need to understand full-funnel structure (TOF/MOF/BOF), creative testing, budget allocation, and how to scale what works.

Funnel Strategy For NeoSmile: Awareness → Education → Retargeting → WhatsApp → Booking. For RENUE: Awareness → Educational video → Lead capture → Consultation booking.

You'll build these funnels, find the drop-off points, and fix them. The goal is simple: reduce cost per booked patient and improve conversion rates at every stage.

Data & Analytics You'll track CPL, CPA, and ROAS daily. You'll set up Pixel and Conversion API correctly, use GA4 properly, and track WhatsApp conversions. Every week you'll deliver a performance report — not a list of numbers, but actual insights.

We don't want: "Campaign is running good."

We want: "CTR improved 22% after the creative change. CPA dropped 14% after narrowing the age bracket."

Creative Testing You'll collaborate with our videographer, content team, and UGC creators. You need to understand hook psychology, write performance-driven ad copy, structure split tests properly, and give clear, data-backed feedback on what's working and why.

Budget Ownership You'll know when to increase spend, when to pull back, when to duplicate a campaign, and when to scale vertically versus horizontally. Both brands have different budget stages — NeoSmile has aggressive scaling goals, RENUE is early-stage and education-heavy.

Your 90-Day Targets

NeoSmile

• Ad-driven bookings within the first 1–2 weeks

• Hit target cost per booked whitening appointment (to be finalized)

• 20–30% reduction in cost per lead by Month 3

RENUE

• Qualified longevity leads within 45 days

• First paid package booked via ads

• Full funnel cost visibility established

What We Require

• 2+ years running Meta Ads professionally

• Proven case studies with real numbers (budget, objective, CPA, ROAS)

• Experience in healthcare, clinics, high-ticket services, or similar performance-driven verticals

• Strong grasp of WhatsApp funnel optimization, audience segmentation, lookalikes, and retargeting layers

Big advantages if you have:

• Dental or medical ad experience

• High-ticket wellness background

• Funnel automation tools experience

• Basic landing page CRO knowledge

• Email or WhatsApp sequence logic

Who Should Not Apply

• You boost posts and call it media buying

• You've never managed a budget above 1 lakh BDT

• You rely on the design team to tell you what to test

• You don't check your numbers daily

Why This Role Is Different

You're not joining a single clinic. You're joining a multi-brand venture studio with direct founder access, a fast-scaling environment, and a real path to Head of Growth — and eventually CMO — if you perform.

Strong performance unlocks a bonus structure and potential revenue share. This is a role that grows with you.

Compensation: Competitive base (Bangladesh market standard for strong performers) + performance bonus tied to cost per booking, revenue targets, and funnel efficiency.

How to Apply

Submit the following:

1. Three past campaigns including budget, objective, result, CPA, and ROAS

2. A screenshot of your Ads Manager dashboard (blur client name if needed)

3. A short Loom video answering: "How would you build NeoSmile's funnel?"

Interview process: Application screening → Strategy call → Practical assignment (mock funnel plan, budget split, creative testing structure) → Founder interview.