Head of Sales & Marketing (Trade & Corporate Sales)

Job Description

Title: Head of Sales & Marketing (Trade & Corporate Sales)

Company Name: B&T CABLES LTD.

Vacancy: --

Age: At most 40 years

Job Location: Dhaka (Banani)

Salary: Negotiable

Experience:

• At least 15 years

• Bachelor of Business Administration (BBA)

• Bachelor’s degree in Business, Marketing, Engineering, or related discipline.

• MBA degree will be preferred

• At least 15 years

• Age At most 40 years

• Minimum 15 years of professional experience in sales and marketing leadership roles.

• Proficiency in MS Word, MS Excel, and MS PowerPoint.

• Proven experience in electric cables, electrical products, or building materials industry.

• Strong exposure to both trade sales channels and corporate / project sales.

• Excellent negotiation, communication, and stakeholder management skills.

• Ability to lead large teams and drive performance across regions.

• Develop and execute overall sales and marketing strategy aligned with company vision and industry practices.

• Prepare and implement periodical sales and marketing plans to achieve revenue and market share targets.

• Lead nationwide trade sales operations through distributors, dealers, and retail networks.

• Strengthen distribution coverage, dealer productivity, and long-term channel loyalty.

• Design, implement, and control trade policies, incentives, discount structures, and market activation programs.

• Ensure effective price discipline, stock movement, and collection control across trade channels.

• Drive corporate and project sales to EPC contractors, developers, consultants, utilities, government, and institutional clients.

• Oversee bidding, negotiation, contract finalization, and execution of large corporate and infrastructure projects.

• Build and maintain long-term relationships with key corporate clients, consultants, and influencers.

• Ensure coordination with production, supply chain, and technical teams for timely delivery and support.

• Align marketing and brand communication initiatives with trade and corporate sales objectives.

• Guide product positioning, value propositions, go-to-market strategies, and product launches.

• Monitor competitor activity, pricing, promotions, and overall market trends.

• Recommend pricing strategies balancing competitiveness and profitability.

• Approve credit limits, payment terms, and manage commercial risk within company policy.

• Monitor sales budgets, forecasts, contribution margins, and working capital performance.

• Lead, mentor, and develop regional, corporate, and marketing teams with clear KPIs and accountability.

• Prepare and present regular sales and marketing performance reports to top management.

• As per company rules