Head of Brand Communications

Job Description

Title: Head of Brand Communications

Company Name: B&T CABLES LTD.

Vacancy: --

Age: At most 35 years

Job Location: Dhaka (Banani)

Salary: Negotiable

Experience:

• 8 to 10 years
• The applicants should have experience in the following business area(s): Electric Wire/Cable

• Bachelor/Honors

• Bachelor’s degree in Marketing, Business Administration, Communications, or related discipline.

• MBA degree will be preferred.

• 8 to 10 years
• The applicants should have experience in the following business area(s): Electric Wire/Cable

• Age At most 35 years

• Minimum 8–10 years of professional experience in brand marketing or corporate communications.

• Strong understanding of industrial and B2B brand communication.

• Proficiency in MS Word, MS Excel, and MS PowerPoint.

• Experience in electrical or industrial product branding preferred.

• Define, develop, and execute brand strategy aligned with company business and sales objectives.

• Develop brand positioning, value propositions, and key messaging for power cables, building wires, and industrial cable products.

• Ensure consistent brand identity across all communication channels including corporate profile, brochures, website, and trade materials.

• Plan and execute annual and quarterly brand communication and marketing plans.

• Lead brand communication support for product launches, new product approvals, and market expansion.

• Oversee development of marketing collaterals including product catalogs, datasheets, brochures, presentations, and corporate videos.

• Ensure all technical and marketing communications reflect correct product specifications, standards, and certifications.

• Manage company digital presence including website, LinkedIn, Facebook, and other relevant platforms.

• Develop content calendars focusing on industrial customers, consultants, contractors, and distributors.

• Lead public relations activities including press releases, factory visits, dealer meets, exhibitions, and industry events.

• Build and maintain relationships with industry media, consultants, contractors, and trade associations.

• Monitor brand reputation in the market and handle communication related to quality, compliance, and corporate image.

• Track competitor branding, communication activities, and market positioning.

• Coordinate closely with sales and trade teams to support distributor, dealer, and corporate sales activities.

• Provide brand guidelines and communication tools for sales teams, dealers, and channel partners.

• Manage brand communication budget and ensure cost-effective utilization.

• Prepare brand performance and campaign effectiveness reports for management review.

• As per company rules.