Executive- Digital Marketing (Real Estate)

Job Description

Title: Executive- Digital Marketing (Real Estate)

Company Name: Zubion Development Solutions Limited ( ZDSL)

Vacancy: 2

Age: 28 to 35 years

Job Location: Dhaka (Uttara Sector 15)

Salary: Negotiable

Experience:

• 4 to 8 years
• The applicants should have experience in the following business area(s): Real Estate, Group of Companies, Developer

• Bachelor’s degree in Marketing / Business Administration / Digital Marketing.

• 4 to 8 years
• The applicants should have experience in the following business area(s): Real Estate, Group of Companies, Developer

• Age 28 to 35 years

• 4 – 8  years’ experience in Digital Marketing (Real Estate preferred).

• Strong knowledge of Facebook Ads, Google Ads, SEO, SEM.

• Experience in CRM and lead management systems.

• Excellent presentation and communication skills.

• Analytical mindset with strong data interpretation skills.

• Creative thinking ability with branding knowledge.

• Experience in Bangladesh real estate market.

• Understanding of property buyer psychology.

• Knowledge of marketing automation tools.

• Basic knowledge of graphic design software (Canva, Adobe tools).

• Experience in managing high-budget ad campaigns.

We are seeking a highly analytical and creative Digital Marketing Executive for the Real Estate sector in Bangladesh. The ideal candidate will lead digital lead generation initiatives, analyze lead quality, develop data-driven marketing strategies, strengthen brand positioning, and execute niche-targeted campaigns.

This role requires strong expertise in performance marketing, creative direction (motion graphics & design), vendor management, and target market identification to drive qualified sales leads and maximize ROI.

Key Responsibilities

1. Lead Generation & Performance Marketing

• Develop and execute lead generation campaigns across Facebook, Google, YouTube, LinkedIn, and property portals.

• Optimize paid campaigns to achieve cost-effective CPL (Cost per Lead).

• Design landing pages and funnel strategies to improve conversion rates.

• Manage retargeting and remarketing strategies.

2. Lead Quality Analysis

• Evaluate and categorize leads (Hot/Warm/Cold).

• Work closely with sales team to measure lead conversion ratio.

• Track campaign performance and identify high-converting channels.

• Reduce fake/low-intent leads through better targeting and filtering.

3. Marketing Strategy Development

• Develop quarterly and annual digital marketing strategies.

• Present marketing plans, budgets, and ROI analysis to management.

• Plan project-based campaigns (Apartment launch, Plot sales, Commercial space marketing).

• Implement data-driven decision-making.

4. Branding & Positioning

• Strengthen company brand image in competitive real estate market.

• Ensure consistent brand identity across digital platforms.

• Develop unique value proposition (USP) for each project.

• Execute awareness and engagement campaigns.

5. Niche Marketing & Target Market Identification

• Identify target audiences (NRBs, Investors, First-time buyers, High-income groups).

• Conduct market research to analyze customer behavior and demand trends.

• Develop location-based and income-based targeting strategies.

• Segment audiences for personalized marketing.

6. Creative Direction & Motion Graphics Idea Development

• Provide creative concepts for motion graphics, video ads, and property walkthroughs.

• Coordinate with graphic designers and video editors.

• Develop campaign themes, slogans, and ad copy.

• Ensure creatives align with brand positioning.

7. Vendor & Agency Management

• Manage digital agencies, media buyers, and creative vendors.

• Evaluate vendor performance based on ROI.

• Negotiate contracts and ensure timely delivery.

• Supervise media buying and creative execution.

8. Data Analytics & Reporting

• Use tools like Google Analytics, Meta Business Suite, and CRM systems.

• Track KPIs: CPL, CTR, ROAS, Conversion Rate.

• Prepare weekly and monthly performance reports.

• Recommend improvements based on data insights.

• Mobile Bill

• Lunch Fully Subsidize

• Yearly Increment

• Two Festival Bonus

• Ramadan Bonus

• Performance Bonus two times in a Year

• Gratuity

• Welfare Fund

• T/A