Category Marketing Manager

Job Description

Title: Category Marketing Manager

Company Name: Bata Shoe Co. (Bangladesh) Ltd.

Vacancy: 1

Age: At least 31 years

Job Location: Dhaka (GULSHAN 2)

Salary: --

Experience:

• 7 to 10 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Retail Store, Multinational Companies, Leather goods/ Footwear/ Tannery, Boutique/ Fashion

• Bachelor of Business Administration (BBA) in in Marketing, Business Administration, Communications, or a related discipline.

• 7 to 10 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Retail Store, Multinational Companies, Leather goods/ Footwear/ Tannery, Boutique/ Fashion

• Age At least 31 years

Experience

• 7-10 years of experience in Marketing, Digital Marketing, or Retail Marketing.

• Experience within Retail, Footwear, Fashion, Apparel, FMCG, or Consumer Goods industries is preferred.

• Strong hands-on experience in social media management, digital campaign execution, content marketing, and agency management.

Technical Competencies

• Strong understanding of social media platforms and digital marketing.

• Experience managing content calendars and digital campaigns.

• Knowledge of Meta, Google, and other digital advertising platforms.

• Strong analytical capability with experience using marketing dashboards and performance metrics.

• Excellent project management and campaign execution skills.

Behavioral Competencies

• Excellent communication and stakeholder management skills.

• Strong collaboration and influencing ability across local and global teams.

• Creative thinking combined with commercial acumen.

• Customer-centric mindset with strong execution capability.

• Agile, proactive, and results-oriented.

Role Purpose

The Category Marketing Manager will be responsible for executing and amplifying the global Bata brand strategy within the Bangladesh market. Working closely with the Global Marketing team, this role will ensure that global campaigns can be activated at a local level by inputting into the development of the work through cultural insight and close collaboration.

The role focuses on executing the global Bata brand at a local level through social media management, local content creation and global content adaptation, retail activation utilizing global VM guidelines and consumer engagement activities that will drive measurable commercial impact. The Category Marketing Manager will collaborate closely with Global Marketing, Merchandising, Retail Operations, Visual Merchandising, and external agencies to deliver impactful campaigns that maintain consistency required to build a global brand in a local way.

Key Responsibilities

1. Marketing Execution & Campaign Delivery

• Execute global marketing campaigns and seasonal initiatives in line with global brand guidelines.

• Localize campaigns where appropriate while maintaining global brand consistency. Keep production costs to a minimum and adapt where necessary.

• Develop annual and quarterly marketing execution plans aligned with commercial priorities and retail calendars.

• Coordinate the successful execution of key retail campaigns including Eid-ul-Fitr, Eid-ul-Adha, Back-to-School, Puja, Winter, and other commercial events.

2. Social Media & Digital Marketing

• Lead the local social media strategy and execution across all relevant platforms – in line with global brand guidelines.

• Develop and manage the social content calendar aligned with global campaigns and local business priorities.

• Work with content creators, agencies, and influencers to produce engaging and commercially effective digital content.

• Create a cadence of regular reporting for local & global leadership.

• Stay updated on digital marketing trends, emerging platforms, and consumer behavior to continuously improve marketing effectiveness.

3. Content Management & Consumer Engagement

• Adapt where necessary global marketing assets for local use while ensuring compliance with brand guidelines.

• Create locally relevant content that strengthens customer engagement and supports commercial objectives.

• Coordinate photography, video production, influencer collaborations, and user-generated content initiatives.

• Ensure consistency of messaging across digital, retail, PR, CRM, and other communication channels.

4. Retail Marketing & Consumer Experience

• Partner with Retail Operations and Visual Merchandising to execute in-store campaigns, window displays, POS materials, and promotional activities.

• Plan and execute local retail activations, mall events, and consumer engagement initiatives to increase store traffic and conversion.

• Support franchise and wholesale marketing initiatives to ensure consistent execution across all customer touchpoints.

5. Performance Analytics & Budget Management

• Monitor and report campaign performance using key KPIs including traffic, engagement, conversion, reach, ROAS, and sales performance.

• Analyze consumer insights, social media metrics, and campaign effectiveness to improve future marketing initiatives.

• Share reports with global for inclusion in global reporting.

6. Cross-functional Collaboration

• Act as the key liaison between Global Marketing and the Bangladesh business to ensure effective implementation of global initiatives.

• Work closely with Merchandising, Retail Operations, Sales, E-commerce, Customer Experience, and external agencies to deliver integrated marketing campaigns.

• Ensure all marketing activities comply with global brand standards and local regulatory requirements.

• Provident fund,Pension policy,Medical allowance,Mobile bill,Performance bonus,Profit share,Gratuity,Insurance
• Salary Review: Yearly
• Lunch Facilities: Partially Subsidize
• Festival Bonus: 2