Title: Head of Retail Liability Products (FVP-EVP)
Company Name: Bank Asia Limited
Vacancy: --
Age: Na
Job Location: Dhaka
Salary: Negotiable
Experience:
JOB RESPONSIBILITIES:
Gain deep understanding of customer experience and identifying demographic needs·
Conceptualize new product ideas with value proposition to cater the changing customer needs maintaining strict compliance to regulatory guidelines·
Prepare relevant liability Product Promotion Guide (PPGs) in close coordination with the business units/ divisions·
Design new liability product/re-design existing products with cross-selling strategies for targeted customers and get it approved from the top Management/ Board·
Manage all aspects of products life cycle and evaluate promotional plans to ensure that they are consistent with approved product line strategy·
Daily, weekly, monthly, quarterly reporting to top management on product wise business tracking and profitability with target ·
Take pro-active measures through training & other means to Business Development Managers (BDM)/AROs/ colleagues in order to build awareness and understanding of the products.