Head of Marketing – Denim & Non Denim Fabric

Job Description

Title: Head of Marketing – Denim & Non Denim Fabric

Company Name: Reputed Group of Company

Vacancy: 01

Age: At least 40 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• At least 14 years
• The applicants should have experience in the following business area(s): Textile, Group of Companies

• Bachelor/Honors

Bachelor’s degree in Marketing, Textiles, Fashion Management, or Business Administration

MBA or equivalent postgraduate qualification preferred

• At least 14 years
• The applicants should have experience in the following business area(s): Textile, Group of Companies

• Age At least 40 years

Strong understanding of denim fabrics, textile manufacturing, and fashion trends

Strategic thinking with strong analytical and decision-making skills

Excellent communication, presentation, and negotiation abilities

Having 14 years of experience in denim fabric marketing

Proven track record in brand building and market expansion

Job Summary

The Marketing Head is responsible for developing and executing strategic marketing initiatives to drive brand growth, increase market share, and expand customer relationships in domestic and international denim markets. This role leads all marketing functions, including branding, product positioning, market research, customer engagement, and sales support, with a strong focus on denim fabric trends, innovation, and sustainability.

Job Responsibilities:

Develop and implement comprehensive marketing strategies aligned with business goals

Position the denim fabric brand effectively across target markets (fashion, workwear, lifestyle, exports)

Build and maintain a strong brand identity emphasizing quality, innovation, and sustainability

Analyze market trends, customer needs, and competitor activities in the denim industry

Guide product development teams on fabric trends, finishes, washes, and performance features

Identify new market opportunities and customer segments

Work closely with sales teams to support client acquisition and retention

Develop marketing tools such as catalogs, swatch books, presentations, and lookbooks

Participate in key client meetings, trade fairs, and exhibitions

Oversee digital marketing initiatives including website content, social media, and online campaigns

Manage promotional materials, press releases, and brand communications

Lead, mentor, and develop the marketing team

Promote sustainable denim initiatives such as eco-friendly fibers, finishes, and processes

Communicate certifications, compliance, and ESG efforts to customers and stakeholders

• T/A,Mobile bill,Performance bonus,Medical allowance
• Salary Review: Yearly
• Lunch Facilities: Partially Subsidize
• Festival Bonus: 3