Manager, Brand and Digital Marketing

Job Description

Title: Manager, Brand and Digital Marketing

Company Name: ChefOnline

Vacancy: 2

Age: Na

Job Location: Dhaka (GULSHAN 1)

Salary: Negotiable

Experience:

• At least 7 years
• The applicants should have experience in the following business area(s): Advertising Agency, Software Company, E-commerce

• Bachelor of Business Administration (BBA) in Marketing

• Certifications from Google, Meta, HubSpot, and SEMrush

• At least 7 years
• The applicants should have experience in the following business area(s): Advertising Agency, Software Company, E-commerce

Job Summary

We are seeking a dynamic and result-driven Manager, Brand and Digital Marketing to lead our brand positioning and digital growth initiatives. The role is responsible for developing integrated marketing strategies that strengthen brand awareness, drive customer acquisition, and improve digital performance across all channels.

The ideal candidate combines strategic thinking with hands-on digital expertise and strong leadership capability.

Key Responsibilities

Brand Management

• Develop and execute brand strategy aligned with business objectives

• Ensure consistent brand identity, voice, and positioning across all platforms

• Lead brand campaigns to enhance visibility and market presence

• Monitor brand perception and competitive positioning

Digital Marketing Strategy

• Plan and implement digital marketing campaigns across Google, Meta, LinkedIn, and other relevant platforms

• Oversee SEO, SEM, social media, email marketing, and content initiatives

• Manage performance marketing budgets and optimise ROI

• Develop lead generation and customer acquisition strategies

Campaign Planning & Execution

• Design integrated marketing campaigns combining online and offline channels

• Coordinate with creative, content, and sales teams for campaign alignment

• Analyse campaign performance and implement improvements

Analytics & Reporting

• Track KPIs including traffic, conversions, engagement, CAC, and ROI

• Use analytics tools to generate insights and performance reports

• Present marketing performance reports to senior management

Team Leadership & Collaboration

• Lead and mentor digital marketing and brand team members

• Collaborate with product, sales, and operations teams to align marketing efforts

• Manage external agencies and vendors when required

Requirements

• Bachelor’s or Master’s degree in Marketing, Business Administration, or related field

• 7+ years of experience in brand and digital marketing

• Strong expertise in Google Ads, Meta Ads, SEO, and marketing analytics

• Proven experience managing marketing budgets and campaigns

• Excellent communication and leadership skills

• Strong analytical and problem-solving abilities