Senior Manager / AGM -Brand

Job Description

Title: Senior Manager / AGM -Brand

Company Name: Akij Food & Beverage Ltd

Vacancy: 01

Age: At least 35 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• At least 8 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Advertising Agency, Food (Packaged)/Beverage

Published: 2026-02-24

Application Deadline: 2026-03-08

Education:

• BBA/MBA / Master’s degree in Marketing, Business Administration or related discipline from a reputed university.

• Additional certification in Brand Management or Digital Marketing will be an advantage.

Requirements:

• At least 8 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Advertising Agency, Food (Packaged)/Beverage

Skills Required: Advanced Data Analysis,Agency Management,Brand Planning/ Development,Communication and interpersonal skill,Consumer Behavior Understanding,Digital Marketing (Social Media Marketing),Good in advance execel,Strategic Planning,Team management,Team Player

Additional Requirements:

• Age At least 35 years

• 8–12 years of experience in Brand/Marketing Management (preferably in FMCG or similar industry).

• Minimum 3 years in a managerial leadership role.

• Strong expertise in brand strategy, ATL/BTL/Digital marketing.

• Proven experience in innovation management.

• Strong analytical and financial acumen (budget, ROI, P&L understanding).

• Excellent leadership, stakeholder management and presentation skills.

• Ability to work cross-functionally in a fast-paced environment.

• Strong understanding of FMCG marketing, consumer behavior

• Hands-on experience with brand launches and integrated marketing campaigns.

• Analytical mindset with ability to interpret data and insights

• Excellent stakeholder management and communication skills

• Strong project management and execution capabilities

Responsibilities & Context:

• Lead the development and execution of annual and long-term brand strategies aligned with corporate objectives category growth plans and profitability targets.

• Own brand positioning portfolio architecture pricing strategy and communication framework to drive sustainable competitive advantage.

• Drive brand health equity growth, market share expansion and category leadership through data-driven decision-making.

• Oversee the planning and execution of integrated marketing campaigns (ATL, BTL, Digital, PR, and Activation) to maximize reach engagement, and ROI.

• Provide strategic direction to creative digital, and media agencies evaluate campaign effectiveness and ensure best-in-class execution.

• Ensure consistent brand identity and messaging across all consumer touchpoints including trade digital and in-store visibility.

• Lead end-to-end New Product Development (NPD) product renovation and relaunch projects in collaboration with R&D Supply Chain and Commercial teams.

• Approve packaging strategy, artwork, regulatory compliance, and production timelines to ensure brand consistency and speed to market.

• Develop robust business cases for innovations and major marketing investments monitor post-launch performance and profitability.

• Drive consumer and market insight generation through research analytics and trend tracking to identify growth and innovation opportunities.

• Translate insights into clear brand strategies innovation pipelines and impactful communication platforms.

• Continuously monitor competitor activities pricing, and promotional strategies recommend proactive counter-strategies.

• Collaborate closely with Sales, Trade Marketing, Finance, and Supply Chain to ensure strong in-market execution and commercial success.

• Manage brand budgets, optimize marketing spend and ensure strong ROI while maintaining financial discipline and cost efficiency.

• Present periodic business reviews, KPI dashboards (volume, value, market share, distribution, brand equity) and strategic recommendations to senior leadership and management committees.

Job Other Benifits:

• Provident fund,Weekly 2 holidays,Mobile bill,Gratuity,Insurance
• Lunch Facilities: Partially Subsidize
• Salary Review: Yearly
• Festival Bonus: 2

As per the company policy

Employment Status: Full Time

Job Work Place: Work at office

Company Information:

Gender: Male and Female can apply

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Category: Marketing/Sales