Head of Liability Marketing Department (VP-EVP)

Job Description

Title: Head of Liability Marketing Department (VP-EVP)

Company Name: Bank Asia Limited

Vacancy: 1

Job Location: Dhaka

Employment Status: Full-time

Educational Requirements:
∎ Master’s in any discipline preferably in business background with good academic record.

Experience Requirements:
∎ At least 14 year(s)
∎ The applicants should have experience in the following area(s): Banking, liability Marketing, Retail and corporate sales
∎ The applicants should have experience in the following business area(s): Banks

Job Responsibilities:
∎ Lead the deposit marketing team efficiently and effectively
∎ Meet the assigned deposit mobilization target within the deadline
∎ Ensure deposit growth, profitability and Business Sustainability
∎ Suggest and implement actions to stay competitive in deposit product marketing
∎ Develop and organize necessary marketing and promotional campaigns
∎ Maintain grassroots level customer relations in all customer segments
∎ Promote the deposit mobilization and service culture through mentoring, training and achieve the individual goals through new business, referrals and retention of accounts.
∎ Ensure high quality and satisfactory customer service to all customers across the branches
∎ Monitoring marketing team and motivate them to achieve sales target consistently
∎ Visiting prospective customers for generating new customer base
∎ Closely work with HOBs/ BDM’s and budget preparation team to set target
∎ Closely work with product team and other corporate office division (ICT, accounts etc.) to open/ restructure General Ledger (GL) for product wise business tracking
∎ Daily, weekly, monthly, quarterly reporting to top management on product wise business tracking and profitability with target
∎ Develop SLA (Service level agreement) with relevant corporate office divisions to ensure required support for this units activities
∎ Take pro-active measures through training & other means to Business Development Managers (BDM)/AROs/ colleagues in order to build awareness
∎ Help to introduce new liability products (as & when required) in collaboration with product team

Additional Requirements:
∎ Age at least 40 years
∎ Sound knowledge and proven track record in liability marketing.

Salary:
∎ Attractive remuneration will be offered to the deserving candidates as per Bank’s policies.

Job Source: Bdjobs.com Online Job Posting.

Application Deadline: 28 Dec 2023

Company Information:
∎ 21 Dec 2023
∎ Bank Asia Limited
∎ Address : Bank Asia Tower, 32 & 34, Kazi Nazrul Islam Avenue, Karwan Bazar, Dhaka
∎ Business : Bank

Category: Bank/Non-Bank Fin. Institution

: Candidates possessing the requisite skills and qualifications should feel free to apply online through https://www.bankasia-bd.com>Career>Available Jobs by December 28, 2023.Only shortlisted candidates will be called for interview. Bank Asia reserves the right to accept or reject any application without assigning any reason whatsoever. Bank Asia is an equal opportunity employer.

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